• July 26

More Users Watching Video During Prime TV Time

According to a recent published report, the number of people who watched video during television viewing hours increased 14% in the last year. This brings our user count to 65 million viewers who tuned into video online instead of their televisions in the evening during the week. This redefines the term “On Demand”. At the same time, viewers are watching a broader range of content during their overall viewing time. What does this mean for advertisers? Well, there could be some extended relevance for brand exposure as more people are watching a broader range of topics and are open to the viral aspect of video watching. Experiment with your advertising on different categories that could offer some extended relevance for your target market.




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About Author

Kristen Cruz

Kristen Cruz, VP, Interactive Strategy at Jennifer Barbee Inc., has eight years experience in online web marketing and strategy in the travel and tourism industry. As a veteran expert in tactical online marketing efforts and behaviors, Kristen’s strategic approach to online marketing transforms typical web marketing tactics to deeply optimized and socially influenced pr and promotional efforts.