I got an excellent question today from a client. Namely, is online video still an effective medium when it comes to travel marketing? The question stemmed from a particular Travel Weekly article, in which travel industry leaders mentioned a lack of video interest among many of their consumers.
This is an absolutely valid question and discussion. [...]
Want to become a famous rising star and already on YouTube?
YouTube has announced that they are launching another campaign to cultivate more original, quality content on its servers, promising to invest $35,000 in up to 25 of its partners.
NextUp; is the new initiative for YouTube, it isn’t focused on discovering new talent, but more on [...]
Video advertising is expected to take off in 2011. YouTube’s newest video advertising formats released in December 2010 are already making that prediction a reality.
TrueView InStream and TrueView InSlate video ads allow users the option of selecting the ads they want to watch and avoiding the ones they don’t. The best part about this (for [...]
Here at JB Inc. – we love us some Google. Not only is it our go-to search engine of choice, we also use Google Apps for all our business needs: our email routes through Gmail, we use Google docs for sharing info, utilize Google calendar for scheduling, etc. We’re Google-icious!
So, when Google invited users to [...]
According to a recent published report, the number of people who watched video during television viewing hours increased 14% in the last year. This brings our user count to 65 million viewers who tuned into video online instead of their televisions in the evening during the week. This redefines the term “On Demand”. At the [...]
I’m a big believer in the power of social media – both for good, and evil. What do I mean? Well, social media is not to be trifled with. It’s crucial to be careful with what you say and do online, because it can always, always come back to haunt you.
Generally, the guidelines are common [...]
We’ve all heard the statistics – YouTube reaches over 2 billion views per day. More than 66% of internet users watch online video. Online video ad spending is the fastest growing format. And so on, and so on. But is internet TV REALLY set to surpass broadcast TV? According to a new report by the [...]
No matter what type of advertising a consumer sees, it’s still all about the discount. A new survey from Econsultancy shows that the majority of US Internet users were most likely to say they “hated” advertising on television but the number one reason those users appreciate advertising was because “It Gives Me a Discount.” The [...]
Will FiOS TV be the first TV provider to offer both YouTube and Internet Radio on the TV screen? According the FiOS TV, that’s exactly right.
In a release dated April 27, 2010, FiOS TV has signed new deals that will allow subscribers to watch YouTube and access hundreds of radio stations, allowing those subscribers to [...]
Just 5 years ago today, the first video was uploaded to the brand-spankin’ new site known as YouTube, according to Mashable.com. While the site actually launched in February, the first upload happened on April 23, and it was the beginning of a new world order when it comes to video sharing.
Isn’t it astonishing, it’s only [...]
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