Foursquare is fast becoming a popular social networking site with more than 700,000 “check-ins” each day. As networks like Foursquare gain popularity with users, we all start asking ourselves how we as businesses and brands can capitalize. Well, here’s a start.
If you don’t have a Profile on Foursquare, start one. Every business who is looking [...]
We’ve said it before and we’ll say it again – search is no longer just about the engines. Proof? Twitter is now the world’s fastest growing search tool. According to Biz Stone (co-founder), the site sees 800 million queries per day. That adds up to more than 24 billion searches per month, which is “more [...]
As someone who is always doing some kind of social media, it’s always nice to see engaged users. Usually that’s a string of comments on your latest post on Facebook or a large number of retweets on Twitter. What happens when what you have posted ignites into a ball of fire? What you started wasn’t [...]
I’m a big believer in the power of social media – both for good, and evil. What do I mean? Well, social media is not to be trifled with. It’s crucial to be careful with what you say and do online, because it can always, always come back to haunt you.
Generally, the guidelines are common [...]
Well, it’s official. Twitter has rolled out its newest advertising model – promoted trending topics. This morning, upon logging in, you might notice the Toy Story 3 trending topic with a “promoted” label beside it. Yes, Disney purchased the first promoted Tweet – go figure.
We’ve become accustomed to promoted Tweets, since Twitter rolled them out [...]
There’s no question that consumers are using social networks as a form of information gathering when it comes to making purchases or trying new products/services. However, according to some interesting new data reported by eMarketer, social networks are NOT primarily being used to seek out data about products. Yes, people are connecting with brands through [...]
The worldwide web never sleeps. A full-on insomniac, our favorite technological wonder is always awake, always buzzing, always selling something to someone.
So what does this mean for marketers? Well, it means we can’t live by a Monday through Friday, 9-5 schedule anymore, at least not when it comes to our web efforts. Weekends, holidays and [...]
The internet has done wonders for the world at large. It has changed commerce, communication, research … and so many other elements of our day-to-day existence.
But, and this is a big BUT, the internet cannot take the place of face to face interaction. This is a key factor to remember. The smartest social networking strategies [...]
Just 5 years ago today, the first video was uploaded to the brand-spankin’ new site known as YouTube, according to Mashable.com. While the site actually launched in February, the first upload happened on April 23, and it was the beginning of a new world order when it comes to video sharing.
Isn’t it astonishing, it’s only [...]
We have all been wondering for some time when Twitter execs were going to make money off this gigantic boom in the social media space. That time has finally arrived. Twitter announced early Tuesday that a new business model has been adopted proving to finally graduate Twitter to a money making business. “Promoted Tweets” are [...]
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