When it comes to a social media program, measuring ROI tends to be one of the most difficult challenges facing organizations. Other than website referrals, how do you REALLY know if you’re Facebook posts or Tweets are driving brand awareness?
Well, polling consumers is one way to go, and a recent study by research from Morpace [...]
We have all been wondering for some time when Twitter execs were going to make money off this gigantic boom in the social media space. That time has finally arrived. Twitter announced early Tuesday that a new business model has been adopted proving to finally graduate Twitter to a money making business. “Promoted Tweets” are [...]
So many gurus are giving advice about unplugging from the net, facing our web addiction and how we’re so overwhelmed with technology that we aren’t living our lives. Let me share with you a little tale filled with irony. Last night I was looking at this “Internet Rehab” called reStart. Their platform (as with many [...]
Google, master of the internet, is initiating the “Google Fiber” project, designed to bring lightning-fast internet speeds to a small number of communities across the US, and it seems everyone wants in. This project has sparked the interest of a whole host of individuals and civic leaders, with many going to great lengths to get [...]
An article released yesterday on ClickZ shares with us a confidential email that surfaced from Facebook to ad agencies alerting them to a change in the wording “Become a Fan” seen at the top of pages on Facebook. Word on the “online” street is that the word “Like” will take over the “Fan” language.
Part of [...]
Are you one of the millions of Facebook users who spends much of their time planting watermelons or engaging in Mafia wars? If so, you’re part of a growing market of social gaming users.
Even for the non-gamer types, the ease and popularity of Facebook has made social gaming a favorite activity. Farmville is the game [...]
Are you the administrator of one or more Facebook fan pages? Most marketers are, these days. And sometimes it can be difficult to keep track of ongoing page statistics, while also worrying about content, engagement with fans and all the other elements that go along with maintaining a kickass fan page!
Well, Facebook has made it [...]
In an interesting article released yesterday from CNN Reporter Julianne Pepitone, 73% of twitter users have tweeted less than 10 times. Is Twitter becoming more of a news feed than a place to conversate and engage with other tweeters?? Seems that way.
Late last year, we blogged about the different ways twitter users used the social network. The [...]
Today’s cultural movement of the introduction of new technology (beginning with the invention of the telephone in 1876 and continuing with the rapidity of subsequent entertainment technologies) has proven to be the cornerstone of our “gotta know” voracious appetite. In the early days of radio and television, advertising was geared to be an [...]
Most of us don’t have an actual Rolodex anymore…but if you are one of those people who like to have your contacts where you can see them, I can guess that you haven’t turned that dial as much as you used to. See some cob webs around there somewhere??
We have a suggestion…turn it!! Pick up the [...]
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