At the NAJ Summit East conference this morning, Jennifer Barbee spoke to the audience of tour operators and destinations on the East Coast about international search and social strategies. Specializing in marketing strategies for destinations, JB’s presentation spoke to the power of SEO across multiple platforms outside of the web site…Facebook, Twitter, YouTube, Press Releases, [...]
Here at JB Inc., we have a reputation for being tech junkies. And yes, the reputation is completely deserved. From iPads to Kindles, Seesmic apps to social measurement tools – we like to stay on top of the hottest new developments, and our clients know it.
So, we wanted to announce the addition of [...]
I had someone ask me last week if it was still important to build links to their web site or was that a tired, old method. I could see where this would come from because it’s not as popular a topic this year as it was five years ago but it’s still just as important.
To [...]
It was hard to return and adjust to my daily work routine after a long, well relaxed Thanksgiving holiday. I came in, plugged in my laptop, and adjusted the items on my desk and opened up my email. I started to scroll through an extended list of messages, and there it was … sitting pretty [...]
According to Insights for Search, two of the top 10 queries in the U.S. are music-related. Google announced on October 28th, a new search feature for discovering millions of songs is made simple with the new Google music search interface.
Have a song in mind or can’t quite remember the title of a song but know [...]
Looking for higher returning site traffic and brand loyalty? Work on your social networking strategy. According to recent research by ad network Chitika and reported by eMarketer, social sites tend to be far more effective at driving returning traffic to your site than search engines – so brands looking for loyal followers, take heed! Snag ‘em in your social network and you’ll keep ‘em coming back for more.
Feel like you’ve mastered Web 2.0? Now you may have to learn to master Web 3.0. There has been some talk about the possibilities of Web 3.0! Yikes!! What does this mean for marketers and how will this affect your marketing efforts? To clarify the differences between Web 1, 2 and 3, J. Leigh [...]
In our new series “60 Seconds with Jennifer Barbee”, Jennifer shares with the online marketing and media world a 60-second dose of insight into many topics being talked about in our industry. Each week a 60 second clip will be aired right here and on her YouTube channel http://www.youtube.com/user/jenniferbarbee. Our third 60 Second spot with Jennifer [...]
Representing an organization on line can be a daunting task – well, in the beginning, anyway. PR is one of those areas where hard work really does pay off in the long-run. Of course, PR isn’t the same anymore. With the increased interactivity of the web and the ever growing popularity of social networks, information travels faster than ever before. Ensuring you take into consideration is essential to the success of any PR/marketing campaign.
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