Love the song “Grace Kelly” by Mika. “I can brown, I can be blue, I can be violet sky. I can be hurtful, I can be purple, I can be anything you like.” And it made me think of how we behave in our campaigns online. I see so much of, “I can be what [...]
If you’ve been putting this off because it just doesn’t seem we should already be planning for 2010, then your time is up. 2010 is around the corner and it’s really time to finalize that plan. Ideally a marketing or media plan should be developed, discussed and finalized with your group BEFORE 2010 actually starts. [...]
Yesterday, Bing announced that they had struck a deal with Twitter and Facebook to make status updates searchable by the popular new engine. And true to the speed of the internet, the Twitter search function is now live on Bing, and can be tested here.
A new debate is rising in the art and media world over the use of Photoshop technology to change the look of images. What sparked this debate? Some politicians in France are clamoring for a law that would force all retouched images to be labeled as such. But not everyone in on board with the idea, and it’s raising issues about the use of Photoshop and the artistic license of photographers and advertisers.
Ever wonder who’s behind the clicks? With all the big numbers media companies and interactive agencies throw at you, do you ever stop to think – who are the individuals making their mouses work? When they came to the site, what were these people doing? What did my advertising interrupt?
Creating campaigns in silos shouldn’t be an issue any longer but it is. With so much technology and tracking ability, one would assume that digital, being the strongest and most easily tracked marketing tactic out there, would prevent this from continuing…but it hasn’t. More marketers are being faced with organizations that still don’t understand how [...]
In these days where we’re all interconnected to the extreme, it’s more important than ever before that we think carefully about every published foray we make into cyberspace. The web is like a giant bulletin board that the whole world can see.
I eavesdrop on other people’s conversations. You heard me right. I listen in on what strangers are saying.
Of course, I’m talking about in public places, where people are talking loudly or chattering away on cell phones – there’s zero stealth involved on my part.
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