Everyone has a niche. Whatever your talent, story or special skills, there’s a group of people out there who want to hear what you have to say. Proof positive – some of YouTube’s most eternally popular videos involve makeup application tips by amateur girls. Surprised?
Moving serves a purpose. Besides the freshness of a new place, moving from city to city or state to state offers an entirely new perspective on things. When you establish yourself in a new destination, meet new people and explore the landscape, you gain experience that you can’t obtain any other way.
Developing effective online advertising is a job that requires creativity, innovation and a grasp on data & analytics. After all, tracking these campaigns is crucial when it comes to determining ROI. Now, Disney is using science to track user behavior at an even deeper level.
It used to be that the e-mail list was by far the most effective and important method of communicating with prospective customers, visitors, etc. But these days, there tends to be more buzz about Facebook fans and Twitter followers. So what does this mean when it comes to e-mail?
It never ceases to amaze me how the Web has developed into an absolutely invaluable tool. When I first started high school, an email address was the general extent of my Web usage. I certainly didn’t look to the Web for answers to any and all of my questions, as I do now.
When it comes to social media, listening to the feedback of your fans is an invaluable way to glean information about your business or organization. Focus on building new ones, of course, but also listen carefully to the ones you currently have. People who take the time to become a fan or a friend are a valuable audience. They care enough to make an effort, and they pay attention to what you’re doing.
These days, everyone’s mom or dad is on Facebook. The massive growth of Facebook has seen with it the explosion of an older demographic. This fact has been highlighted in a recent study by istrategylabs, discussed by Mashable in a recent article.
We’re all familiar with Twitter. It’s been around for awhile now, making headlines with its explosive growth and popularity among celebs. And most of us are aware that it’s a great marketing and communication tool! But there’s one key feature of Twitter I think a lot of people miss, and that’s the all-important @ reply. While Twitter is great for posting information, it’s also a place to engage in conversation.
Social marketing is all about customer service, when it comes down to it. Good companies and organizations answer questions, address concerns and show the public that they’re open and willing to engage in a two-way conversation.
Sometimes you have to think about the way you market much like the way you clean. There are “surface” marketers…the ones who dust the surface of your web site with optimization, post information to your social sites once every week or so and the kind that feel once they’ve swept through the bare essentials that [...]
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