Looking for higher returning site traffic and brand loyalty? Work on your social networking strategy. According to recent research by ad network Chitika and reported by eMarketer, social sites tend to be far more effective at driving returning traffic to your site than search engines – so brands looking for loyal followers, take heed! Snag ‘em in your social network and you’ll keep ‘em coming back for more.
I am sure everyone heard or read last week about Microsoft’s Bing search deals with Twitter and Facebook. Google fired back almost immediately with their own deal – I am sure there were no surprises here. Google also completed their deal with Twitter and, perhaps more importantly, Google announced a new feature: Social Search.
Google’s [...]
Yesterday, Bing announced that they had struck a deal with Twitter and Facebook to make status updates searchable by the popular new engine. And true to the speed of the internet, the Twitter search function is now live on Bing, and can be tested here.
When you think of coupons – what pops into your head? Moms clipping neatly from the Sunday paper? Well, these aren’t your momma’s coupons anymore. A new study shows that as people continue to cut down their spending during a recession economy, coupons of all kinds are reigning supreme among consumers.
SEOmoz, provider of terrific social media measurement tools, has released their Social Media Marketing Guide. Here at JB Inc., we’re always on the lookout for new tools and additional resources to help us extend our reach as effective marketers, and this is good stuff. This guide offers extensive explanations of each and every social media site throughout the web, and how they can best be utilized for marketers.
Contrary to popular opinion – click through rate is not the end all, be all when it comes to measuring a successful online campaign. With today’s rich media, video and social media ads, there are countless other ways a user can engage with and be affected by ads that don’t necessarily involve clicks.
I have been an Internet Marketer for over 9 years now and each year the ways of the marketing world shift drastically. I’m tasked with finding new and improved ways of marketing online to stay ahead of the curve. It seems to me that each year we gain a newfound understanding of how and why we evolve our tactics to build upon an existing internet marketing campaign that will increase our rankings, increase our traffic and gain brand exposure.
With all this talk about Facebook’s new tagging feature using @ replies, many people are speculating that this could be the end of Twitter as we know it. But, I think that’s premature. While Facebook may be doing its best to hone in on Twitter’s market share, the reality is that some fundamental differences exist between the two mediums that are unlikely to change.
Jennifer Barbee Inc. spent a fabulous day at the Governor’s Conference on Tourism in Miami yesterday! The overriding theme that came out of this important conference is that while travel may be down, people are still traveling – they’re simply spending less money and staying for a shorter time.
There are a lot of online gaming fans out there, using every free moment to dive into a round of Texas Hold ‘Em or escape into World of Warcraft. Then there are others, who may have never partaken in the delights of some pleasant play on AddictingGames.com or another, similar site.
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