At this point in the evolution of marketing, most organizations understand the importance of social media to their overall efforts. But, a new study by marketing management firm Unica, as reported by emarketer, shows that integration is still lacking.
While 70% of responding companies have integrated voting features/product reviews into marketing campaigns, only 41% have [...]
Love the song “Grace Kelly” by Mika. “I can brown, I can be blue, I can be violet sky. I can be hurtful, I can be purple, I can be anything you like.” And it made me think of how we behave in our campaigns online. I see so much of, “I can be what [...]
Today’s cultural movement of the introduction of new technology (beginning with the invention of the telephone in 1876 and continuing with the rapidity of subsequent entertainment technologies) has proven to be the cornerstone of our “gotta know” voracious appetite. In the early days of radio and television, advertising was geared to be an [...]
To truly succeed in marketing requires a willingness to take risks and tread where few have tread before. Domino’s newest ad campaign is a prime example of this technique. After facing a whole host of negative feedback, the company has decided to re-design their pizza, “from the crust up,” and they’re telling the world about [...]
As 2009 draws to a close, it’s time for a plethora of year-end lists, from “Celebs We Lost This Year” to “Hot or Not 2010” (be sure and check this one out, if you haven’t already 
).
One incredibly interesting list is YouTube’s Most Watched list, recently released on their company blog. So what did the world watch in terms of online video this year?
If you haven’t discovered the joys of Foursquare, you’re totally missing out!
This location-based app, dubbed “the next Twitter” by Mashable.com, is tons of fun. Basically, you use Foursquare to “Check In” at different locations, share insider tips, find out where your friends are, and earn distinctions in the form of badges, including “Newbie”, “Adventurer,”and “Mayor,” among others.
It was hard to return and adjust to my daily work routine after a long, well relaxed Thanksgiving holiday. I came in, plugged in my laptop, and adjusted the items on my desk and opened up my email. I started to scroll through an extended list of messages, and there it was … sitting pretty [...]
Last night, a foray into making delicious, homemade cinnamon rolls ended instead in a broken fishbowl, a flooded kitchen floor, an empty stomach and a disgruntled fish. The true cause of said accident was a combination of my clumsiness and lack of proper preparation, but the whole dreadful incident (which ended in a painfully long stretch of kitchen clean-up) got me thinking.
According to Insights for Search, two of the top 10 queries in the U.S. are music-related. Google announced on October 28th, a new search feature for discovering millions of songs is made simple with the new Google music search interface.
Have a song in mind or can’t quite remember the title of a song but know [...]
If you’ve been putting this off because it just doesn’t seem we should already be planning for 2010, then your time is up. 2010 is around the corner and it’s really time to finalize that plan. Ideally a marketing or media plan should be developed, discussed and finalized with your group BEFORE 2010 actually starts. [...]
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