Well, it’s official. Twitter has rolled out its newest advertising model – promoted trending topics. This morning, upon logging in, you might notice the Toy Story 3 trending topic with a “promoted” label beside it. Yes, Disney purchased the first promoted Tweet – go figure.
We’ve become accustomed to promoted Tweets, since Twitter rolled them out [...]
We’ve all heard the statistics – YouTube reaches over 2 billion views per day. More than 66% of internet users watch online video. Online video ad spending is the fastest growing format. And so on, and so on. But is internet TV REALLY set to surpass broadcast TV? According to a new report by the [...]
Love the song “Grace Kelly” by Mika. “I can brown, I can be blue, I can be violet sky. I can be hurtful, I can be purple, I can be anything you like.” And it made me think of how we behave in our campaigns online. I see so much of, “I can be what [...]
In the roundup of Superbowl Ads, there were several that caught my eye, and several that fell flat (no pun intended – I loved Betty White’s tackle!).
One of the standouts (for good or bad) was the Dodge Charger campaign. Since Superbowl Sunday, I’ve seen this ad at least a dozen additional times. And every time, [...]
Contrary to popular opinion – click through rate is not the end all, be all when it comes to measuring a successful online campaign. With today’s rich media, video and social media ads, there are countless other ways a user can engage with and be affected by ads that don’t necessarily involve clicks.
Ever wonder who’s behind the clicks? With all the big numbers media companies and interactive agencies throw at you, do you ever stop to think – who are the individuals making their mouses work? When they came to the site, what were these people doing? What did my advertising interrupt?
Developing effective online advertising is a job that requires creativity, innovation and a grasp on data & analytics. After all, tracking these campaigns is crucial when it comes to determining ROI. Now, Disney is using science to track user behavior at an even deeper level.
Last week, Businessweek.com published an article discussing why now is the right time to advertise on TV, the Internet and Radio. Citing that media companies are just looking to survive right now, being quite willing to negotiate rates and terms.
Prime-time TV spots are selling today for 25% less than what they were selling for just [...]
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