Jennifer Barbee Inc. is featured in today’s issue of the New York Times for our work with the Panama City Beach summer campaign and video contest!
The article highlights the innovative methods destinations and travel companies are using to encourage consumers to travel during tough economic times.
“ ‘There’s a lot of destinations that have had a [...]
Telling stories is what good marketers do. We tell stories that compel, excite and inspire people to travel, to purchase a good or a service, to change their behavior or preferences. And the truth is, every organization, business or individual has a compelling story to tell, it’s just a matter of finding that story and sharing it with the world.
In these days where we’re all interconnected to the extreme, it’s more important than ever before that we think carefully about every published foray we make into cyberspace. The web is like a giant bulletin board that the whole world can see.
This vast differential between different regions is one of the most unique and fascinating aspects of our country. As marketers, when working with clients from all over the map, we’re constantly aware that every town, city, state and nation has its own assets, its own charms, its own unique personality.
I love reading Fark.com. For those who’ve never heard of it, Fark is a submission based site that posts stories based on how weird/interesting they are, along with the catchy blurbs written by the submitters. If you’ve never heard of it, check it out. But be warned, it can be a tad on the crude side at times.
I eavesdrop on other people’s conversations. You heard me right. I listen in on what strangers are saying.
Of course, I’m talking about in public places, where people are talking loudly or chattering away on cell phones – there’s zero stealth involved on my part.
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