Moving serves a purpose. Besides the freshness of a new place, moving from city to city or state to state offers an entirely new perspective on things. When you establish yourself in a new destination, meet new people and explore the landscape, you gain experience that you can’t obtain any other way.
Developing effective online advertising is a job that requires creativity, innovation and a grasp on data & analytics. After all, tracking these campaigns is crucial when it comes to determining ROI. Now, Disney is using science to track user behavior at an even deeper level.
Just when you think you can say you’ve seen it all . . . someone decides to sell ad space on one of the few things visible by every human being on earth: the Moon. Say what?
Social marketing is all about customer service, when it comes down to it. Good companies and organizations answer questions, address concerns and show the public that they’re open and willing to engage in a two-way conversation.
Jennifer Barbee Inc. is featured in today’s issue of the New York Times for our work with the Panama City Beach summer campaign and video contest!
The article highlights the innovative methods destinations and travel companies are using to encourage consumers to travel during tough economic times.
“ ‘There’s a lot of destinations that have had a [...]
Telling stories is what good marketers do. We tell stories that compel, excite and inspire people to travel, to purchase a good or a service, to change their behavior or preferences. And the truth is, every organization, business or individual has a compelling story to tell, it’s just a matter of finding that story and sharing it with the world.
In these days where we’re all interconnected to the extreme, it’s more important than ever before that we think carefully about every published foray we make into cyberspace. The web is like a giant bulletin board that the whole world can see.
This vast differential between different regions is one of the most unique and fascinating aspects of our country. As marketers, when working with clients from all over the map, we’re constantly aware that every town, city, state and nation has its own assets, its own charms, its own unique personality.
I love reading Fark.com. For those who’ve never heard of it, Fark is a submission based site that posts stories based on how weird/interesting they are, along with the catchy blurbs written by the submitters. If you’ve never heard of it, check it out. But be warned, it can be a tad on the crude side at times.
I eavesdrop on other people’s conversations. You heard me right. I listen in on what strangers are saying.
Of course, I’m talking about in public places, where people are talking loudly or chattering away on cell phones – there’s zero stealth involved on my part.
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