In the roundup of Superbowl Ads, there were several that caught my eye, and several that fell flat (no pun intended – I loved Betty White’s tackle!).
One of the standouts (for good or bad) was the Dodge Charger campaign. Since Superbowl Sunday, I’ve seen this ad at least a dozen additional times. And every time, [...]
To truly succeed in marketing requires a willingness to take risks and tread where few have tread before. Domino’s newest ad campaign is a prime example of this technique. After facing a whole host of negative feedback, the company has decided to re-design their pizza, “from the crust up,” and they’re telling the world about [...]
Are you a big fan of Pandora? Lots of us enjoy it on our laptops, on our mobile phones and even in the car.
Plugging your iPod touch or iPhone and now even Droid into your car stereo isn’t the most safety conscious activity, but it’s the only way most of us can access our streaming [...]
It was hard to return and adjust to my daily work routine after a long, well relaxed Thanksgiving holiday. I came in, plugged in my laptop, and adjusted the items on my desk and opened up my email. I started to scroll through an extended list of messages, and there it was … sitting pretty [...]
Last night, a foray into making delicious, homemade cinnamon rolls ended instead in a broken fishbowl, a flooded kitchen floor, an empty stomach and a disgruntled fish. The true cause of said accident was a combination of my clumsiness and lack of proper preparation, but the whole dreadful incident (which ended in a painfully long stretch of kitchen clean-up) got me thinking.
For their three year anniversary, Google has gifted us web worriers with three new features of its Custom Search Engine. Let me give you a breakdown of what you can expect from these three new features:
Custom Search Themes: Select and style your search results page with themed layouts that are easily customizable and will not [...]
Yesterday, Bing announced that they had struck a deal with Twitter and Facebook to make status updates searchable by the popular new engine. And true to the speed of the internet, the Twitter search function is now live on Bing, and can be tested here.
It’s official – talking is passé. Texting is the way to go. Can you imagine your grandmother 60 years ago, typing away on a mini keypad, writing in abbreviated teenspeak and lol’ing with her friends? Hard to picture. And yet in today’s world, text messaging has already become an old standby. A form of communication so commonplace it’s overtaken phone calls in terms of volume.
SEOmoz, provider of terrific social media measurement tools, has released their Social Media Marketing Guide. Here at JB Inc., we’re always on the lookout for new tools and additional resources to help us extend our reach as effective marketers, and this is good stuff. This guide offers extensive explanations of each and every social media site throughout the web, and how they can best be utilized for marketers.
Moving serves a purpose. Besides the freshness of a new place, moving from city to city or state to state offers an entirely new perspective on things. When you establish yourself in a new destination, meet new people and explore the landscape, you gain experience that you can’t obtain any other way.
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