Bestselling author and marketing whiz Seth Godin made a bold statement this week, announcing he was abandoning traditional book publishing altogether, in favor of the digital alternatives.
According to Godin, in his interview with Mediabistro, “I like the people, but I can’t abide the long wait, the filters, the big push at launch, the nudging [...]
We talk so much about how marketing and advertising has become authentic and real. In reality (excuse the play on words), marketers have just gotten more in tune with the hot buttons that fuel our human desires. With the uprising of social media, it’s not an us and them – it’s a “we”. As marketers [...]
In the roundup of Superbowl Ads, there were several that caught my eye, and several that fell flat (no pun intended – I loved Betty White’s tackle!).
One of the standouts (for good or bad) was the Dodge Charger campaign. Since Superbowl Sunday, I’ve seen this ad at least a dozen additional times. And every time, [...]
To truly succeed in marketing requires a willingness to take risks and tread where few have tread before. Domino’s newest ad campaign is a prime example of this technique. After facing a whole host of negative feedback, the company has decided to re-design their pizza, “from the crust up,” and they’re telling the world about [...]
Are you a big fan of Pandora? Lots of us enjoy it on our laptops, on our mobile phones and even in the car.
Plugging your iPod touch or iPhone and now even Droid into your car stereo isn’t the most safety conscious activity, but it’s the only way most of us can access our streaming [...]
It was hard to return and adjust to my daily work routine after a long, well relaxed Thanksgiving holiday. I came in, plugged in my laptop, and adjusted the items on my desk and opened up my email. I started to scroll through an extended list of messages, and there it was … sitting pretty [...]
Last night, a foray into making delicious, homemade cinnamon rolls ended instead in a broken fishbowl, a flooded kitchen floor, an empty stomach and a disgruntled fish. The true cause of said accident was a combination of my clumsiness and lack of proper preparation, but the whole dreadful incident (which ended in a painfully long stretch of kitchen clean-up) got me thinking.
For their three year anniversary, Google has gifted us web worriers with three new features of its Custom Search Engine. Let me give you a breakdown of what you can expect from these three new features:
Custom Search Themes: Select and style your search results page with themed layouts that are easily customizable and will not [...]
Yesterday, Bing announced that they had struck a deal with Twitter and Facebook to make status updates searchable by the popular new engine. And true to the speed of the internet, the Twitter search function is now live on Bing, and can be tested here.
It’s official – talking is passé. Texting is the way to go. Can you imagine your grandmother 60 years ago, typing away on a mini keypad, writing in abbreviated teenspeak and lol’ing with her friends? Hard to picture. And yet in today’s world, text messaging has already become an old standby. A form of communication so commonplace it’s overtaken phone calls in terms of volume.
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