Giveaway, sweepstakes, raffle, drawing…there are many words to describe the act of enticement to ones product or brand. Many companies offer a giveaway as a strategy to get more attention to their message. Freebies are always nice and consumers love the chance to win something but if you want to keep them looking after you [...]
PRESS RELEASE
Contact: Kristen Cruz
Phone: 972-918-5151
January 3, 2012
FOR IMMEDIATE RELEASE
Jennifer Barbee, Inc. announces Expansion of Services in the
Tourism Industry.
Today, Jennifer Barbee, Inc. of Dallas, TX and Ft. Meyers, FL announces an expansion to its
interactive agency to expand education and include branding/creative, destination strategy and
traditional marketing/media with the hiring of Chief Destination Development Officer, [...]
As the newest member of Jennifer Barbee, Inc., I wanted to introduce myself and tell you a little bit more about me! My name is Whitney Hultstrand and I am excited to join such a great team as the Interactive Marketing & PR Champion.
I am a fellow Baylor Bear with a degree in marketing and real [...]
As gas prices rise, our marketing and media plans shift to make the most impact for weary travelers. Gas card giveaways, road trip sweepstakes and other promotions are being seen across the web encouraging road trips this summer. But, are they absolutely necessary to get visitors to your destination?
According to Trip Advisor, not exactly. In an [...]
Over the last decade, marketers have jumped through hoops to learn each and every way to effectively target their consumer base and prospects. Most would say we have come a very long way in understanding how our audiences are utilizing the online space to plan and making buying decisions. So much in fact, that the [...]
Bestselling author and marketing whiz Seth Godin made a bold statement this week, announcing he was abandoning traditional book publishing altogether, in favor of the digital alternatives.
According to Godin, in his interview with Mediabistro, “I like the people, but I can’t abide the long wait, the filters, the big push at launch, the nudging [...]
We talk so much about how marketing and advertising has become authentic and real. In reality (excuse the play on words), marketers have just gotten more in tune with the hot buttons that fuel our human desires. With the uprising of social media, it’s not an us and them – it’s a “we”. As marketers [...]
In the roundup of Superbowl Ads, there were several that caught my eye, and several that fell flat (no pun intended – I loved Betty White’s tackle!).
One of the standouts (for good or bad) was the Dodge Charger campaign. Since Superbowl Sunday, I’ve seen this ad at least a dozen additional times. And every time, [...]
To truly succeed in marketing requires a willingness to take risks and tread where few have tread before. Domino’s newest ad campaign is a prime example of this technique. After facing a whole host of negative feedback, the company has decided to re-design their pizza, “from the crust up,” and they’re telling the world about [...]
Are you a big fan of Pandora? Lots of us enjoy it on our laptops, on our mobile phones and even in the car.
Plugging your iPod touch or iPhone and now even Droid into your car stereo isn’t the most safety conscious activity, but it’s the only way most of us can access our streaming [...]
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