Report Warns Against ‘Facebook Depression’

A new report from the American Academy of Pediatrics warns against “Facebook depression”, and its potential effect on teens in particular. With the meteoric rise of social media over the past several years, our methods of media consumption and interactions with friends & family have certainly changed. And frankly, there was bound to be some [...]

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Is Online Video Still Effective/Important?

I got an excellent question today from a client. Namely, is online video still an effective medium when it comes to travel marketing? The question stemmed from a particular Travel Weekly article, in which travel industry leaders mentioned a lack of video interest among many of their consumers.
This is an absolutely valid question and discussion. [...]

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Expedia Launches Loyalty Program

When it comes to OTAs, consumers might have vague preferences about which site they prefer, but generally you can assume they’re going to purchase from whichever site offers up the best price. I know that’s always been my strategy.
In order to combat that factor, Expedia has just launched a travel rewards program, designed [...]

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Screw You, Email Provider – I’ve Got Facebook!

Back in November of last year, Facebook announced that they were changing the messaging platform. Many speculated that this would be the beginning of the end of email as we know it – since Facebook’s overarching goal seems to be complete web dominance.
Facebook announced a whole host of new features that would be part of [...]

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Men’s Health Releases List of Top 100 Socially Networked Cities

Are you convinced your city is among the most socially savvy? Positive your town’s Twitter buzz is among the best? Well, Men’s Health has released their list of the top 100 socially networked cities – and it’s got some solid data behind it. According to the article, they calculated the list as follows:
“We started by [...]

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Join Us in Support of Earth Hour

Nowadays, most of us are looking for simple ways to go green, and Earth Hour, an annual event designed to raise awareness about environmental issues, is something we can all participate in. This event, which is a self-imposed one hour blackout, has grown in reach since its inception in 2007.
Over the years, there have been [...]

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Report: Retailer Responses to Negative Reviews Pay Off

I’ve been saying for a long time that review sites can be a business’ best friend. While it may seem scary initially – the concept of negative reviews and public criticism, there’s so much potential to turn people into brand advocates. And now a new report suggests that there’s evidence behind this supposition.
According to the [...]

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Tech Tuesdays: Adobe Vs. Apple – Has Apple Won?

As we all know, Adobe’s uber popular Flash product is not compatible with iPhones, iPads or almost any other Apple product (apparently the bad blood between the two companies dates back to 1980s). This lack of compatibility is highly unfortunate for Apple fans, since we can’t access Flash based content (of which there’s quite a [...]

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A Little Something About Gratitude

It’s so easy to take our lives for granted. We get caught up in the day to day logistics of our busy existence, and we forget how lucky we are. Most of us in the United States have a high quality of life, especially compared to the rest of the world. Roofs over our heads, [...]

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Android Beats Blackberry as Top Smartphone Platform in the US

The smartphone battle has been heating up over the past year or so, and now, Android has come out on top. Blackberry has fallen into second place, and while Apple is still increasing its share, it’s happening at a much smaller rate.
According to new data by ComScore, as reported by Mashable, Android rose from 23.5% [...]

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Jennifer Barbee, Inc. on Facebook