Twitter’s First Promoted Trending Topic Appears

Promoted Tweet

Well, it’s official. Twitter has rolled out its newest advertising model – promoted trending topics. This morning, upon logging in, you might notice the Toy Story 3 trending topic with a “promoted” label beside it. Yes, Disney purchased the first promoted Tweet – go figure.

We’ve become accustomed to promoted Tweets, since Twitter rolled them out [...]

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Get Advice from Facebook Friends via Trip Advisor

Facebook and Trip Advisor

While it may seem like Facebook is out to conquer the online landscape and sustain a rep as the only game in town – they still believe in collaboration. Yesterday, it was announced that Facebook and Trip Advisor – the web’s most popular travel review site – had joined forces to launch a new connectivity [...]

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How to Monitor Your Brand’s Online Reputation – for Free

When it comes to your brand, nothing is more crucial than knowing what people are saying online. Online avenues are the word of mouth of the 21st century, and you need to be aware of the chatter in cyberspace so you can respond accordingly.
With that in mind, there are plenty of free online tools you [...]

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Consumers Love Brands on Facebook – but Not for Research

Product Research

There’s no question that consumers are using social networks as a form of information gathering when it comes to making purchases or trying new products/services. However, according to some interesting new data reported by eMarketer, social networks are NOT primarily being used to seek out data about products.  Yes, people are connecting with brands through [...]

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Working for the Weekend?

Staying Connected

It’s a Tuesday morning following a long weekend – which means workers across the US are getting back into the grind.
In an interesting new study reported by e-Marketer, data shows that more and more of the American workforce feels the need to stay connected, even during off hours.

Here at JB Inc., although we’re mega fans [...]

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Facebook Rolls Out Changes to Privacy Settings

Another day, another change to the Facebook platform. This time, the social networking behemouth has rolled out changes to privacy settings in an effort to make them simpler for users. This comes as a response to major backlash in recent weeks about the corporation’s lack of privacy concerns. So do the new changes really make [...]

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The iPad Dilemma: Part 3

iPad in the box

I’ve learned many things from being married.

Always agree with your spouse …  she’s always right.
Always remember your anniversary date and her birthday.
Most importantly, never lavish more attention on a gadget (at least in part) than you do on your partner.  I knew this was true and I planned to be in the clear when it [...]

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The iPad Dilemma: Part 1

Apple iPad

To buy or not to buy: the eternal dilemma. There’s been a lot of back and forth about whether to jump on board the iPad bandwagon or keep your wallet in your pocket. Some of the oft-mentioned drawbacks include the cost associated with buying the device, the ability to multi-task with apps, choosing to wait [...]

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Social Networking Never Sleeps

Business hours

The worldwide web never sleeps. A full-on insomniac, our favorite technological wonder is always awake, always buzzing, always selling something to someone.
So what does this mean for marketers? Well, it means we can’t live by a Monday through Friday, 9-5 schedule anymore, at least not when it comes to our web efforts. Weekends, holidays and [...]

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3D – Not Just for Movies Anymore

3D glasses

The world is re-discovering the 3D phenomenon, and in the near future we can expect all things tech to cash in on this hot new trend – from movies to websites to smartphones and beyond.
According to Mashable, a new 3D recording device is set to be released for cell phones this summer. This device will [...]

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Jennifer Barbee, Inc. on Facebook