Google Adwords is a terrific resource for almost any type of business – given Google’s insane dominance over the search market. But now, Google’s making it even easier for local businesses to take advantage of regional search volumes with a new tool – Boost.
Using a Google Places account ( a free tool that allows businesses [...]
It’s no secret that it takes effort to gain a loyal Facebook following – the internet Gods don’t just bless you with 50,000 fans, there’s work involved. There are many techniques and recommendations from social media folks like us on how best to do this – contests, coupons, insider information or sneak peaks, etc. But [...]
In true Facebook style, the social giant announced yet another new “improvement” to the site yesterday. Citing the lack of understanding & usage of “lists”, a feature where users can segment friends into different categories, the team has created a new concept: Facebook groups.
This new feature will allow members to create private or public groups [...]
Twitter is aflurry with changes recently, including rolling out New Twitter, the stepping down of their CEO/Founder, and now, the announcement of promoted accounts.
Having rolled out several new advertising models lately, in the attempt to monetize the site, Twitter’s latest plan is to promote specific accounts in order to grow followers. Promoted Accounts allow brands [...]
As we plunge further into the mobile millenium, users’ expectations are getting higher when it comes to the online experience. No longer is it enough to have a basic, boring WAP page for consumers who are accessing your website via smartphone or web-enabled device. Nowadays, users want the WHOLE experience – and a lack of [...]
Here at JB Inc. – we love us some Google. Not only is it our go-to search engine of choice, we also use Google Apps for all our business needs: our email routes through Gmail, we use Google docs for sharing info, utilize Google calendar for scheduling, etc. We’re Google-icious!
So, when Google invited users to [...]
As marketers, the world of Facebook is still lacking much of the data we’re used to seeing from our online endeavors. We can make assumptions based on the insights from our own fan pages, take cues from big brands and try new techniques with our own fan base – but there’s still a major gap [...]
Last week, Facebook had a meltdown. Undoubtedly you heard about it – the social giant went down for a good two hours, and the internet world was abuzz with panic & humor (for a good laugh, check out some of the top Tweets about the situation).
A circumstance like this begs the ultimate question – what [...]
Last week, someone told me that no one should be handling social media within any given organization if they don’t LOVE it. Like a lightning bolt, that point seriously struck me. After all, I’m pretty sure that’s not listed in the job description when most people seek out a social media manager. It’s not something [...]
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