Expedia Asks Fans to Choose New Name for Vacation Packages

An increasingly popular, and generally smart, social media strategy is to turn to your brand’s fans to help flush out aspects of your marketing campaigns. For example, you can ask fans to choose a new name for a product, come up with new flavor combinations, or design a new company logo. After all, who better [...]

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Facebook’s Officially Offers ‘Sponsored Stories’ Ads

You may have heard the buzz a few weeks back about Facebook introducing “Sponsored Stories” ads. Some privacy advocates were upset about this new development, as these ads essentially turn every user into a potential product endorser, with no option to opt-out.
For example, if you check into Starbucks, or mention Starbucks in a post, your [...]

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Superbowl Commercial Recap

There’s no question that a lot of viewers tune in to the Superbowl for one big reason – and I’m not talking football! I’m talking, of course, about the commercials that are aired during the biggest television event of the year. Each year, they’re bigger, more elaborate and more expensive than the last, and it’s [...]

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How Social Media Has Changed Valentine’s Day

I came across this video from Socialnomics, and simply had to share it. It’s a rundown of a modernValentine’s Day, and totally explains why social media is a forgetful boyfriend’s best friend.
My, how social media has changed the world …
A Social Media Valentine’s Day

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Are Digital Meetings the Wave of the Future?

Virtual meeting in Second Life

While the world has gone primarily digital, many of the remnants of a 20th century workplace still remain. Most businesses still have physical office locations, most employees still commute to work, and meetings are still held at round tables.
However, the impact of technology on meetings cannot be ignored. The proof is in the numbers. According [...]

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How DMOs Use Twitter

In the travel industry, it’s key to keep an eye on what your competitors are doing, as well as making sure you stay on top of ongoing trends and new ways people are using specific technologies. So, hopefully you’ll find this infographic (one of my fave ways to display data) useful.
Created by Troy Thompson, this [...]

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Seven Disciplines the Travel Industry Needs to Conquer

MobiGiven the tough economic climate and increasingly budget-conscious consumers, the travel industry needs to stay on top of its game in order to continue to evolve and profit. With a few tough seasons in the rear view,things are looking up, but there are key areas that need to be addressed.
EyeForTravel just released an excellent post [...]

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How to Get People to Read Your Blog

It seems like everyone is on the blogging bandwagon these days. Your mailman, cashier or dentist may even be hocking their Wordpress or Tumblr URL when you show up for services.
The problem is, many bloggers still wrestle with the all important question: how do I get people to read? That’s the tricky part. It’s never [...]

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The Price of Sale and Bail

While this article is food for my colleagues in the agency/development/marketing business, we’ve all been on one end or the other of the classic “Sale and Bail”. This is the situation where you buy from one person, only to be shuffled quickly to an unknown account repo  (or possibly several) for the life of your [...]

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The Social Network: An Industry Perspective on the Film Everyone’s Talking About

The web in general has definitely been a prime subject in cinema since moves like War Games and The Net.  Steeped in very unrealistic scenarios, The Social Network offered something everyone wanted to see – the dirt behind the dotcom billionaires.
I resisted going to see The Social Network in the theaters, mostly out of principal.  [...]

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Jennifer Barbee, Inc. on Facebook