Social Gaming for Marketers

Farmville

Are you one of the millions of Facebook users who spends much of their time planting watermelons or engaging in Mafia wars? If so, you’re part of a growing market of social gaming users.
Even for the non-gamer types, the ease and popularity of Facebook has made social gaming a favorite activity. Farmville is the game [...]

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The Integration of Social Marketing

Social Media Integration

At this point in the evolution of marketing, most organizations understand the importance of social media to their overall efforts. But, a new study by marketing management firm Unica, as reported by emarketer, shows that integration is still lacking.
While 70% of responding companies have integrated voting features/product reviews into marketing campaigns, only 41% have [...]

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Tips for Businesses on How to Handle User Review Sites

Small Biz Social Media Stats

When it comes to social media, most businesses nowadays understand the power of Facebook/Twitter and have started learning the ropes.  In fact, according to the recent “State of Small Business Report”, 75% of small businesses have a company page on a social networking site. The Facebook and Twitters of the world make it easy for [...]

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Have We Gone Identity Mad?

Love the song “Grace Kelly” by Mika. “I can brown, I can be blue, I can be violet sky.  I can be hurtful, I can be purple,  I can be anything you like.”  And it made me think of how we behave in our campaigns online.  I see so much of, “I can be what [...]

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Fresh, Funky New Web 2.0 Websites/Widgets

Kevutu.com

We thought we’d start your week out with some new technologies and sites (they’re new, but thriving) that you may not have heard of, and that might fit with your business model.  Here’s a list of 10 places you should check out this week.  Have fun … click happy!!
Blink Geo
Publisher’s Description:  BlinkGeo is a new [...]

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Motivation is Your Dreams Wearing Work Clothes

I LOVE this quote. I mean, really. What better way than to illustrate that hard work goes into what we really want in life? In this post, I want to highlight some kick-ass stories about women from herfuture.com that show how we’re willing to do what it takes to make our dreams [...]

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Netiquette: 7 Golden Rules for Playing Nice on the Web

Iimage courtesy of BothEyesShut, Photobucket

1. Be cognizant with your friends online as you would IRL (in real Life). Friend people with common interests, those you know and those you would like to connect with for networking purposes. Swiftly unfriend anyone who is offensive or would not reflect well on your image.
2. Don’t disparage the work [...]

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Even My Cat Has a Webpage.

“When I took office, only high energy physicists had ever heard of what is called the Worldwide Web … Now even my cat has its own page.” Bill Clinton
Regardless of who invented the Internet … (Mr. Gore, taking credit…lol!) Definitely, almost everyone we know has a website. There are over 300 MILLION domains [...]

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What the Hell is a Microblog?

Granted, we geeks like to throw out web terms, acronyms and other made up words, just to keep you guessing and fetter out the “cool kids”. But, the English language has more than doubled in the last 10 years, thanks to “geek speak”. LOL, XML, BLOG, TWEET, IRL, AGGREGATOR, and of course, one of [...]

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Passion is the Genesis of Genius

“Passion is the Genesis of Genius” is a quote by Anthony Robbins, the great American motivator and author. But it got me thinking, can passion about something actually bring about greatness in what we do? I think it depends on our “rules of passion” , and I’m not talking about the provocative romance [...]

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Jennifer Barbee, Inc. on Facebook