EMarketer recently released an article focused on marketers who use Twitter to build and spread their brand online. The study performed was focused on finding out how many mentions of particular brands were based on sharing information or making comments in one capacity or another. The findings showed that overall, users are more likely to [...]
We’re very excited to be a part in the E-Tourism Summit October 13-14 in NYC. It’s the 10th Annual E-Tourism Summit whose conference provides a much needed venue for tourism professionals to gather, learn about new areas of interactive marketing, rich media, web 2.0 development and much more in an environment filled with educational sessions [...]
As companies struggle to stay afloat in this tough economy, many are re-directing their marketing budgets towards online advertising – on social media sites in particular – in the hopes of getting more bang for their buck. And since the time people spend on social networking sites has been growing at an exponential rate, it only makes sense to do so! But is it really that simple?
We see it in so many media plans, it’s almost a red alert if it’s not in there. “Skew Women” is and has been an important tactic to reaching and converting online business. Studies show that women are more likely to make the ultimate online buying decisions and are the primary online consumer. But, a [...]
Tomorrow, September 9, Jennifer will be in Austin, TX addressing social media with the Austin Chapter of American Women in Radio & Television at the Austin Women’s Club. The presentation entitled “Facebook to Twitter: Possibilities of the Newest Revenue Stream” will address how the group who is fluent primarily in the offline marketing world, can [...]
We’re getting deeper with our Hot or Nots for 2010. For those of you who know us well, you know interactive marketing and media is our “Thang” but we’ve kept our eyes and ears open to the advertising industry as a whole this year who, I have to say, given the circumstances with the economy [...]
There are new ways of reaching our users released everyday on the web. Developers mixing talents with videographers, photographers and programmers have made surfing the web sometimes feel like a “webcation”. You hear about this technology a lot of times referred to as “Augmented Reality”.
The use of augmented reality in advertising was novel in February, [...]
It’s hard to believe we’re in the midst of August. The more we try to slow it down, the faster we get to ringing in a new year…Summer is coming to an end and Fall is on its way here. We can’t think of anything better to celebrate the end of bikini season (and frankly [...]
I love it when new technology becomes a verb. It’s the geek version of “Brangelina”. Pop culture meets the internet when you can hear and understand sentences like, “Well, I wasn’t sure – so I googled him, and the thing is he tweets like crazy!” Can you imagine what our grandparents would have thought if [...]
Balancing your work and personal life on social networks such as Facebook, Twitter, LinkedIn, etc., has become more complex than ever and the dangers go beyond the well-publicized examples of posting party pictures to your profile. Here are a few pre-cautions we as social marketers should take in consideration as we socialize online.
1. Choosing Your [...]
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