A “Music” Search Engine

According to Insights for Search, two of the top 10 queries in the U.S. are music-related. Google announced on October 28th, a new search feature for discovering millions of songs is made  simple with the new Google music search interface.
Have a song in mind or can’t quite remember the title of a song but know [...]

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Customize Your Search

For their three year anniversary, Google has gifted us web worriers with three new features of its Custom Search Engine.  Let me give you a breakdown of what you can expect from these three new features:
Custom Search Themes: Select and style your search results page with themed layouts that are easily customizable and will not [...]

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Twitter Search Function Now Live on Bing

Bing logo

Yesterday, Bing announced that they had struck a deal with Twitter and Facebook to make status updates searchable by the popular new engine. And true to the speed of the internet, the Twitter search function is now live on Bing, and can be tested here.

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Moving Up: Let’s Talk Three

Feel like you’ve mastered Web 2.0?  Now you may have to learn to master Web 3.0. There has been some talk about the possibilities of Web 3.0! Yikes!!  What does this mean for marketers and how will this affect your marketing efforts? To clarify the differences between Web 1, 2 and 3, J. Leigh [...]

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In a Recession, Even the Rich Are Clipping Coupons

Coupon usage among internet users

When you think of coupons – what pops into your head? Moms clipping neatly from the Sunday paper? Well, these aren’t your momma’s coupons anymore. A new study shows that as people continue to cut down their spending during a recession economy, coupons of all kinds are reigning supreme among consumers.

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Looking Beyond The Glitter

I have been an Internet Marketer for over 9 years now and each year the ways of the marketing world shift drastically. I’m tasked with finding new and improved ways of marketing online to stay ahead of the curve. It seems to me that each year we gain a newfound understanding of how and why we evolve our tactics to build upon an existing internet marketing campaign that will increase our rankings, increase our traffic and gain brand exposure.

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The Epic Battle: Facebook vs. Twitter

facebook vs twitter

With all this talk about Facebook’s new tagging feature using @ replies, many people are speculating that this could be the end of Twitter as we know it. But, I think that’s premature. While Facebook may be doing its best to hone in on Twitter’s market share, the reality is that some fundamental differences exist between the two mediums that are unlikely to change.

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A Niche for Everything and Everything in a Niche

Everyone has a niche. Whatever your talent, story or special skills, there’s a group of people out there who want to hear what you have to say. Proof positive – some of YouTube’s most eternally popular videos involve makeup application tips by amateur girls. Surprised?

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Science & Marketing, Hand in Hand

Developing effective online advertising is a job that requires creativity, innovation and a grasp on data & analytics. After all, tracking these campaigns is crucial when it comes to determining ROI. Now, Disney is using science to track user behavior at an even deeper level.

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Thank You Google

It never ceases to amaze me how the Web has developed into an absolutely invaluable tool. When I first started high school, an email address was the general extent of my Web usage. I certainly didn’t look to the Web for answers to any and all of my questions, as I do now.

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Jennifer Barbee, Inc. on Facebook