Science & Marketing, Hand in Hand

Developing effective online advertising is a job that requires creativity, innovation and a grasp on data & analytics. After all, tracking these campaigns is crucial when it comes to determining ROI. Now, Disney is using science to track user behavior at an even deeper level.

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Time to Advertise on the Internet and TV

Last week, Businessweek.com published an article discussing why now is the right time to advertise on TV, the Internet and Radio.  Citing that media companies are just looking to survive right now, being quite willing to negotiate rates and terms.
Prime-time TV spots are selling today for 25% less than what they were selling for just [...]

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Jennifer Barbee, Inc. on Facebook