Since the dawn of social media, ROI-focused marketers have been attempting to put a price tag on the value of Facebook fans and Twitter followers. But is it possible to truly break social media fans down into dollars and cents?
According to a new study by Digital consulting firm Syncapse and research company Hotspex, as [...]
While it may seem like Facebook is out to conquer the online landscape and sustain a rep as the only game in town – they still believe in collaboration. Yesterday, it was announced that Facebook and Trip Advisor – the web’s most popular travel review site – had joined forces to launch a new connectivity [...]
There’s no question that consumers are using social networks as a form of information gathering when it comes to making purchases or trying new products/services. However, according to some interesting new data reported by eMarketer, social networks are NOT primarily being used to seek out data about products. Yes, people are connecting with brands through [...]
Another day, another change to the Facebook platform. This time, the social networking behemouth has rolled out changes to privacy settings in an effort to make them simpler for users. This comes as a response to major backlash in recent weeks about the corporation’s lack of privacy concerns. So do the new changes really make [...]
The worldwide web never sleeps. A full-on insomniac, our favorite technological wonder is always awake, always buzzing, always selling something to someone.
So what does this mean for marketers? Well, it means we can’t live by a Monday through Friday, 9-5 schedule anymore, at least not when it comes to our web efforts. Weekends, holidays and [...]
Location-based social networking via sites like Foursquare and Gowalla is one of the most explosive trends to hit the web in the past couple years. These platforms have shown rapid growth, and have been utilized by major agencies and marketing organizations. With everyone jumping on the location-based bandwagon, it’s only natural that Mr. Zuckerberg would [...]
The internet has done wonders for the world at large. It has changed commerce, communication, research … and so many other elements of our day-to-day existence.
But, and this is a big BUT, the internet cannot take the place of face to face interaction. This is a key factor to remember. The smartest social networking strategies [...]
Just 5 years ago today, the first video was uploaded to the brand-spankin’ new site known as YouTube, according to Mashable.com. While the site actually launched in February, the first upload happened on April 23, and it was the beginning of a new world order when it comes to video sharing.
Isn’t it astonishing, it’s only [...]
Log into your Yelp account yesterday, and you may have noticed some unexpected changes – one of which includes the ability to connect with your Facebook friends. Facebook and Yelp, joining forces? Say what?
And Yelp isn’t the only site seeing this new feature – Facebook has also chosen Pandora.com and MicrosoftDocs.com as their “select partner [...]
Yesterday saw the introduction of some major changes to the Facebook we know and love … again. Seems change is inevitable, especially when it comes to the world’s most popular social site!
These new changes may be a little confusing at first, so let us lay some of the details out for you:
1. For Fan Pages, [...]
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