The internet has done wonders for the world at large. It has changed commerce, communication, research … and so many other elements of our day-to-day existence.
But, and this is a big BUT, the internet cannot take the place of face to face interaction. This is a key factor to remember. The smartest social networking strategies [...]
Just 5 years ago today, the first video was uploaded to the brand-spankin’ new site known as YouTube, according to Mashable.com. While the site actually launched in February, the first upload happened on April 23, and it was the beginning of a new world order when it comes to video sharing.
Isn’t it astonishing, it’s only [...]
Log into your Yelp account yesterday, and you may have noticed some unexpected changes – one of which includes the ability to connect with your Facebook friends. Facebook and Yelp, joining forces? Say what?
And Yelp isn’t the only site seeing this new feature – Facebook has also chosen Pandora.com and MicrosoftDocs.com as their “select partner [...]
Yesterday saw the introduction of some major changes to the Facebook we know and love … again. Seems change is inevitable, especially when it comes to the world’s most popular social site!
These new changes may be a little confusing at first, so let us lay some of the details out for you:
1. For Fan Pages, [...]
When it comes to a social media program, measuring ROI tends to be one of the most difficult challenges facing organizations. Other than website referrals, how do you REALLY know if you’re Facebook posts or Tweets are driving brand awareness?
Well, polling consumers is one way to go, and a recent study by research from Morpace [...]
So many gurus are giving advice about unplugging from the net, facing our web addiction and how we’re so overwhelmed with technology that we aren’t living our lives. Let me share with you a little tale filled with irony. Last night I was looking at this “Internet Rehab” called reStart. Their platform (as with many [...]
An article released yesterday on ClickZ shares with us a confidential email that surfaced from Facebook to ad agencies alerting them to a change in the wording “Become a Fan” seen at the top of pages on Facebook. Word on the “online” street is that the word “Like” will take over the “Fan” language.
Part of [...]
At this point in the evolution of marketing, most organizations understand the importance of social media to their overall efforts. But, a new study by marketing management firm Unica, as reported by emarketer, shows that integration is still lacking.
While 70% of responding companies have integrated voting features/product reviews into marketing campaigns, only 41% have [...]
Are you the administrator of one or more Facebook fan pages? Most marketers are, these days. And sometimes it can be difficult to keep track of ongoing page statistics, while also worrying about content, engagement with fans and all the other elements that go along with maintaining a kickass fan page!
Well, Facebook has made it [...]
Today’s cultural movement of the introduction of new technology (beginning with the invention of the telephone in 1876 and continuing with the rapidity of subsequent entertainment technologies) has proven to be the cornerstone of our “gotta know” voracious appetite. In the early days of radio and television, advertising was geared to be an [...]
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