Social Site Referrals Mean Loyal Visitors

Loyal Site Visitors

Looking for higher returning site traffic and brand loyalty? Work on your social networking strategy. According to recent research by ad network Chitika and reported by eMarketer, social sites tend to be far more effective at driving returning traffic to your site than search engines – so brands looking for loyal followers, take heed! Snag ‘em in your social network and you’ll keep ‘em coming back for more.

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Focus on Your Fans

When it comes to social media, listening to the feedback of your fans is an invaluable way to glean information about your business or organization. Focus on building new ones, of course, but also listen carefully to the ones you currently have. People who take the time to become a fan or a friend are a valuable audience. They care enough to make an effort, and they pay attention to what you’re doing.

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The Digital Canvas

Everyone is moved by art. Now, granted – not everyone looks at a Van Gogh and feels a kindred kinship with the tortured artist. And, I’m not talking Opera snobs, I’m talking about an art form that moves you. For me, it’s the Digital Canvas. To us, the internet is like clay waiting to be molded into a collaborative vision that us net junkies only see in our minds. Let me take you there.

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Jennifer Barbee, Inc. on Facebook