Did your brand already see it’s 15 minutes of fame?

Millward Brown’s Brandz 2011, Top 100 Most Valuable Brands was released and the results are quite interesting. Most notably Apple swings to the top with an 84% increase from 2010, edging out Google. The biggest mover for the year: Facebook, rising to number 35 with a 246% increase from 2010.
Top Ten are as follows:

 Apple
Google
IBM
McDonald’s
Microsoft
Coca-Cola
AT&T
Marlboro
China Mobile
GE

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To Unplug Or Not to Unplug … What Was the Question?

So many gurus are giving advice about unplugging from the net, facing our web addiction and how we’re so overwhelmed with technology that we aren’t living our lives.  Let me share with you a little tale filled with irony.  Last night I was looking at this “Internet Rehab” called reStart.  Their platform (as with many [...]

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Social Media Branding

Social media branding is a lot of work in the beginning, and you don’t have complete control of the outcome. In the traditional world, marketers or advertisers can create ads and buy media to define the brand. In today’s world it’s not what you say about yourself that matters, but what others say about you. [...]

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The Epic Battle: Facebook vs. Twitter

With all this talk about Facebook’s new tagging feature using @ replies, many people are speculating that this could be the end of Twitter as we know it. But, I think that’s premature. While Facebook may be doing its best to hone in on Twitter’s market share, the reality is that some fundamental differences exist between the two mediums that are unlikely to change.

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The Benefits of Blogging

Telling stories is what good marketers do. We tell stories that compel, excite and inspire people to travel, to purchase a good or a service, to change their behavior or preferences. And the truth is, every organization, business or individual has a compelling story to tell, it’s just a matter of finding that story and sharing it with the world.

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