Why Businesses Should Get Excited About Facebook Places

So Facebook has introduced its new Places tab (or started to … it’s rolling out slowly across the country), and you may be asking, what the hell do I care? Well, if you’re a business, this is good news for brand awareness.

The new Facebook Places feature will allow businesses and organizations to claim their locations. All you have to do is click on a link that reads “Is this your business?”, and Facebook will verify you’re the official owner or rep through a phone call.

This way, people will be able to officially check into your headquarters or store branch.You will have control over your own “Place”, and be able to edit (according to Facebook): “your Place’s address, contact information, business hours, profile picture, admins and other settings.” And it’s FREE. Hint to business owners: DO IT!

Additionally, if your place isn’t listed as of yet, you will be able to add it. See details here.

Facebook also alludes to performing a “Page to Place merge”, which undoubtedly means it will be possible to merge a current business page with a Facebook Place – great news for tracking and additional exposure. (However, according to Tech Crunch, this feature may not be available for all advertisers right away.)

But I digress. If you own your place, you WILL be able to advertise it! This is a HUGE opportunity for marketers, and if the check-ins take off (as they very likely will), it will open the door for millions of local businesses to take additional advantage of the massive power of Facebook.

It’s yet to be determined how this will play out for DMOs, as the social media behemouth hasn’t made it clear whether entire cities or regions will be deemed Facebook Places on their own. Stay tuned for updates as the tool is implemented!

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