Teens Don’t Do Twitter, and Are Breaking Up With Blogs

Teens and blogging have gone through a nasty break up, some new stats suggest. According to a new study by the Pew Internet & American Life Project, the percentage of teens who blog is down 50% from 2006. The numbers sunk from 28% of online teens to just 14% of online teens.

So what are teens doing online?

Can you say social networking? 73% of wired American teens use social networking sites, the study concluded. In November 2006, this number was just 55%.

The question is, which sites? Well, they’re not fans of Twitter. Only 8% of internet users ages 12-17 use the microblogging site. Of these, teenage girls are the most likely to get on the Twitter bandwagon.

So which sites are teens using? Well, it varies, but we can certainly assume Facebook. With over 350 million users, the uber-popular site is certainly a teen favorite. Additionally, teens are far more likely to be on MySpace than their adult counterparts. “Young profile owners are much more likely to maintain a profile on MySpace (66% of young profile owners do so, compared with just 36% of those thirty and older) but less likely to have a profile on the professionally-oriented LinkedIn (7% vs. 19%),” Pew reported.

So what does this mean? Well, marketers addressing the ever-popular teen market need to adjust their strategies accordingly. For instance, MySpace may seem dead to older adults, but it’s still a teen favorite, so it shouldn’t be ignored. Additionally, shift your focus away from blogs and Twitter, and towards the areas where teens spend their time.

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