Social Media Ad Spending on the Rise

As companies struggle to stay afloat in this tough economy, many are re-directing their marketing budgets towards online advertising – on social media sites in particular – in the hopes of getting more bang for their buck. And since the time people spend on social networking sites has been growing at an exponential rate, it only makes sense to do so! But is it really that simple?

According to an article by Click Z, a new Nielsen study has shown huge jumps in the rate of social ad spending. Businesses, even those that were once intimidated by social media, are jumping on the bandwagon.
“Consumer activity on social networking and blogging sites accounted for 17 percent of all time on the Internet in August 2009, up from 6 percent a year ago, Nielsen estimates. At the same time, it believes ad spending on social networking and blogging sites grew 119 percent, from an estimated $49 million in August 2008 to $108 million last month,” the article states.

These are astonishing numbers, and they demonstrate the growing willingness of companies to venture into the social media world. People are devoting more time than ever to social media sites, and with everyone from your 6-year-old son to your 86-year-old grandmother on Facebook – it only makes good fiscal sense to target your audience through such sites.

Anyone can place an ad online, but how many can develop placements that will prove effective and reap the desired return? You have to know where to place, when to place and who you want to speak to. You have to know your specific goals – what are you hoping to accomplish? Demographics, keywords, target audiences, content development and much more come into play when creating a social media ad campaign.
At JB Inc., we’re working to educate our clients and the world at large about the inner workings of social media, and how to effectively utilize these tools to help your business grow bigger and better. Questions? Just ask. We’re here to lead the way.

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