Social Content = Good Content, Static Content = Old Content? It’s 2010.

A marketing message is more apparent than ever before. Consumers know a marketing ploy when they see one, no matter how we deliver it. Online experts are turning to the power of social influence to help drive their point home. A point we heard at a recent online education session was that social content was the new static content. A web site’s year old general descriptions and promotional content are no competition for a social network’s real time updates and user generated reviews of the same topic.

Image Credit:  dbarefoot

Image Credit: dbarefoot

Organizations promoting a brand, product or destination are turning to the power of social to drive their overall brand strategy. Creating brand evangelists are at the top of everyone’s marketing plans in 2010. We want to hear how your social strategy has helped your overall impact. We would love to share with our readers how this successful tactic has proven to be a core strategy for you this year. We want to hear challenges, obstacles and questions as well. Let’s get social…and open a dialogue for our blog readers and help you make the most of this strategy in 2010.



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About Author

Kristen Cruz

Kristen Cruz, VP, Interactive Strategy at Jennifer Barbee Inc., has eight years experience in online web marketing and strategy in the travel and tourism industry. As a veteran expert in tactical online marketing efforts and behaviors, Kristen’s strategic approach to online marketing transforms typical web marketing tactics to deeply optimized and socially influenced pr and promotional efforts.