• June 16

JB Talks International Search & Social at NAJ Summit East

At the NAJ Summit East conference this morning, Jennifer Barbee spoke to the audience of tour operators and destinations on the East Coast about international search and social strategies. Specializing in marketing strategies for destinations, JB’s presentation spoke to the power of SEO across multiple platforms outside of the web site…Facebook, Twitter, YouTube, Press Releases, Flickr and more. JB also feels very strongly that a multi level search strategy is necessary when marketing your destination both domestically and internationally. With such topics as “Search Marketing is Forever Changed.” and “Don’t Write Keyword Checks Your Site Can’t Cash”, the discussion was flowing as the latest trends in international search strategy and social dominance was covered. Thanks to all the attendees that attended Jennifer’s presentation at NAJ Summit East this morning!




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About Author

Kristen Cruz

Kristen Cruz, VP, Interactive Strategy at Jennifer Barbee Inc., has eight years experience in online web marketing and strategy in the travel and tourism industry. As a veteran expert in tactical online marketing efforts and behaviors, Kristen’s strategic approach to online marketing transforms typical web marketing tactics to deeply optimized and socially influenced pr and promotional efforts.