Influencing the Influencers

“The days of relying on one source for information are over,” said Jodi Kahn, executive vice president of iVillage, in a statement. “Online peer-to-peer advice on message boards has increasingly become one of the most valuable sources for product recommendations. Marketers cannot afford to overlook this captive audience.”

In a study released by Blogher and iVillage titled “2010 Social Media Matters”, users are seeking peer to peer advice more than ever and with social networks being a frequent destination for nearly 75% of internet users, marketers across many industries are fine tuning their social media strategy. We like to call this building a plan around “Influencing the Influencers”. Encouraging an interaction on experience that engages users to be a part of that experience conversation even if they haven’t tried or experienced the product.

On a daily basis, social media continues to be the epicenter of activity only behind watching television. On a seperate note, a study just released shows that Men under the age of 25 are more likely to watch television online and are hungry for more targeted advertising around it.

According to the study, Social destinations become more important when these especially social-savvy users are looking for information about a potential purchase. Search engines are the No. 1 starting point for information about products and services, but blogs, user-generated content and social networks were more likely to be used frequently for purchase advice than traditional sources such as magazines, television and newspapers.

 

Read more about the article and study here.

Similar Posts

None Found

Comments

About Author