Reading Fark.com

I love reading Fark.com. For those who’ve never heard of it, Fark is a submission based site that posts stories based on how weird/interesting they are, along with the catchy blurbs written by the submitters. If you’ve never heard of it, check it out. But be warned, it can be a tad on the crude side at times.

As a former journalist, I can tell you, it’s a huge deal to have one of your news stories “Farked”. It means a lot of web traffic, and frankly, an honor, considering your verbiage has to be clever enough to earn you a spot on the highly-trafficked site.

Nowadays, besides the pure and simple entertainment element of Fark, I enjoyed being impressed by the overt wit of the submitters. That’s a key element of the site-the catchy and spunky headlines . . . it’s what gets people to read.

Here are a couple of recent taglines:

• British politician attacked by mad cow. Seriously, no bull
• Study finds one in five Britons like to peek in other people’s drawers. Cheeky.

For me, absorbing the wit of others always sparks my own. And when it comes to marketing,  ensuring my wit, creativity and pop culture sensibility are sharp and on point is always beneficial. And Fark.com helps me do just that . . . along with keeping a smile on my face.

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