• July 7

Facebook-Not Just for Millennials Anymore

These days, everyone’s mom or dad is on Facebook. In my case, my mom, aunts, uncles, etc. The only person left without a profile is my Grandma, and I’m pretty sure she’ll never be riding the internet train.

The massive growth of Facebook has seen with it the explosion of an older demographic. This fact has been highlighted in a recent study by istrategylabs, discussed by Mashable in a recent article.

According to Mashable, “the overall number of users between 18 and 24 years of age has grown only 4.8% between the fourth of January and the fourth of July of 2009. In comparison, the number of users aged 25 – 34 has grown 60.8%; the number of users aged 35 to 54 has grown 190.2%, while the number of users older than 55 years has grown a tremendous 513.7%.”

Those are some strong percentages! This is great news for marketers! It means that we can reach a wide range of demographics directly through Facebook.  Who knew five years ago that we’d be able to target Baby Boomers through the booming social site? Now we can. Which means we can create more targeted ad campaigns, fan page content and more.




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About Author

Hannah Sentenac

With a background in journalism, communications and web strategy/content development, Hannah is a social butterfly at heart, always seeking to redefine and discover new methods of interaction and engagement. Writing is one of her greatest passions, and she enjoys basking in the sunshine of a beautiful beach while coming up with new ideas that will keep her keyboard cranking.