In October, a study conducted by Internet security firm AVG found that 92% of children in the U.S. have an online presence by the time they are two, compared to 73% in western Europe. That explains why my three year old can work an iPad just as well as I can. It’s what I’m calling [...]
Anywhere the eye can see, it’s likely to see an ad. So, what’s in an ad that really generates that click in our brains that screams “that’s an ad”? That’s the question marketers have been challeged with over the last decade as more and more businesses are spending more and more $$ on advertising. It’s [...]
Asking yourself as a small business, DMO, author, etc. if you need a Facebook Page? Well, of course you know the answer so stop hesitating and get started. If you need more motivation, this HubSpot presentation titled “12 Awesome Facebook Stats, Charts & Grpahs” should help. Enjoy the presentation!
12 Awesome Facebook Stats, Charts & Graphs
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Last month David Thorne’s book ‘The Internet is a Playground’ hit the stands and currently holds a number four spot on the New York Times bestseller list. If you are not familiar with David Thorne then you should be familiar with the viral sensation ‘Missing Missy’ where Thorne torments a poor lady looking to him to [...]
If you may not have known, Nestle has taken a pounding on their social media presence, especially on Facebook. When I say pounding, I mean ‘taken out in the street and beaten in the face, senseless’. The subjects under attack: Palm Oil, Deforestation and Orangutan genocide. Allegedly, Nestle’s demands have placed a huge cost on the Indonesian rainforest.
Eight [...]
As gas prices rise, our marketing and media plans shift to make the most impact for weary travelers. Gas card giveaways, road trip sweepstakes and other promotions are being seen across the web encouraging road trips this summer. But, are they absolutely necessary to get visitors to your destination?
According to Trip Advisor, not exactly. In an [...]
Today we pay homage to a singular video. We have all seen the Diet coke and Mentos experiment. Now see it when it goes completely wrong: Death By Mentos.
Right now the twittersphere is blowing up with the CDC’s Zombie preparedness 101 plan. Naturally the plan sounds like it is preparing you for any disaster that may come. Bridging social media to address the public’s need for preparedness by folding in pop culture’s Zombie was genius. Now I know what to pack in case [...]
Does Ford’s new Focus campaign have what it takes to get legs? Their new marketing campaign infuses an orange puppet – Doug and an ‘every guy’ sort of person – John. Although it appears that Ford has the right recipe for an explosive campaign the entire effort seems slightly bland. The videos do a good [...]
As you all may know Sony’s Playstation Network has been down for what feels like decades! This is today’s biggest news; for the ones that have been patiently awaiting.
I have read a few articles online this morning and come to find out; Sony will be giving away several free items to existing registered users. [...]
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