The iPad Dilemma: Part 1

Apple iPad

To buy or not to buy: the eternal dilemma. There’s been a lot of back and forth about whether to jump on board the iPad bandwagon or keep your wallet in your pocket. Some of the oft-mentioned drawbacks include the cost associated with buying the device, the ability to multi-task with apps, choosing to wait [...]

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Say So Long to Broadcast TV?

Photo courtesy of The Diffusion Group

We’ve all heard the statistics – YouTube reaches over 2 billion views per day. More than 66% of internet users watch online video. Online video ad spending is the fastest growing format. And so on, and so on.  But is internet TV REALLY set to surpass broadcast TV? According to a new report by the [...]

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Social Networking Never Sleeps

Business hours

The worldwide web never sleeps. A full-on insomniac, our favorite technological wonder is always awake, always buzzing, always selling something to someone.
So what does this mean for marketers? Well, it means we can’t live by a Monday through Friday, 9-5 schedule anymore, at least not when it comes to our web efforts. Weekends, holidays and [...]

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3D – Not Just for Movies Anymore

3D glasses

The world is re-discovering the 3D phenomenon, and in the near future we can expect all things tech to cash in on this hot new trend – from movies to websites to smartphones and beyond.
According to Mashable, a new 3D recording device is set to be released for cell phones this summer. This device will [...]

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Facebook to Introduce Location-Based Check-Ins

Facebook

Location-based social networking via sites like Foursquare and Gowalla  is one of the most explosive trends to hit the web in the past couple years. These platforms have shown rapid growth, and have been utilized by major agencies and marketing organizations. With everyone jumping on the location-based bandwagon, it’s only natural that Mr. Zuckerberg would [...]

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It’s Still All About the Discount

No matter what type of advertising a consumer sees, it’s still all about the discount. A new survey from Econsultancy shows that the majority of US Internet users were most likely to say they “hated” advertising on television but the number one reason those users appreciate advertising was because “It Gives Me a Discount.” The [...]

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Lessons Learned from the Muppets’ Viral Genius

Muppets Win Webby Awards

So this week, our very own Drew Barbee  introduced me to a fabulous masterpiece, also known as the Muppets YouTube channel. Videos of these world famous puppets earned two Webbys this year, and WOW, did they ever deserve ‘em.
What’s so special about some videos of Kermit, Animal, Grover and all the other characters we’ve seen [...]

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The Horrors of Spam (and I Don’t Mean the Canned Meat)

Spam

I don’t know about you, but I am the recipient of a LOT of Spam. In my personal Yahoo email, my Spam folder is constantly full, and sneaky messages always manage to creep their way into my inbox. In my work account via Outlook/Gmail, the filter is a bit better, and most Spam is delivered [...]

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Controlling eMail Response Time and Tone

A recent article on Career Builder titled “Do you get e-mail rage?“, offers some great tips to anyone dealing with a mass amount of email where one of many might trigger a not so nice tone. We’ve heard these helpful tips before…step back from the computer, take a minute to relax and think before you [...]

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Mobile Ads Served to Smartphones Spike

Mobile Ads

Mobile ads are still an untapped area for many marketers, but a new study reported by eMarketer shows that advertisers are definitely jumping on board the smartphone market, with nearly half of mobile ads being served to these devices.
With the rise of iPhones, Droids and other handheld gizmos, advertising is taking major strides along as [...]

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Jennifer Barbee, Inc. on Facebook