Speaking at the Louisiana Travel Promotion Association

The thing I love about the South is that adversity doesn’t define us, it ignites us.  The conference in Louisiana last week was focused on educating the industry about the economy, it’s impact on their business, tourists and the community.  With such a sobering topic, and people (rightfully) concerned about firming tourism strategy in the near and long term, you’d have thought that “buckle down” would have been the theme.  Not at all, quite the opposite, tourism professionals were openly sharing ideas and challenges and creating some of the most innovative approaches to marketing.  My session was an overview of Web Marketing, and the specific impact of different mediums.  As has been the trend this year, the section on Social Marketing Strategy was the hottest topic.  Louisiana has a unique set of tourism product, and the culture is richly enhanced with Social Groups online.   I was delighted to find attendees “Twitter” me after the seminar.   It’s super gratifying to help others understand the web, it’s impact and how to utilize the tools. 

To my Louisiana peeps:  Keep Tweeting!

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