Jennifer Barbee, Inc. Attends Governor’s Conference on Tourism

Jennifer Barbee Inc. spent a fabulous day at the Governor’s Conference on Tourism in Miami yesterday! The Conference, held at the landmark Fontainebleau Hotel, was full of interesting information, travel-related data and marketing discussions. We heard speeches from Governor Charlie Crist of Florida, renowned researcher and author Richard Florida, and listened to a panel discussion featuring Roger Dow, President & CEO of the US Travel Association; Terry Dale, President of Cruise Lines International; Kevin Healy, Senior VP of Marketing and Planning for Air Tran Airways; Mark Lomanno of Smith Travel Research; and Peter Yesawich, Chairman & CEO of Y Partnership. We Tweeted live from the conference, so check out our feed @jenniferbarbee!

The overriding theme that came out of this important conference is that while travel may be down, people are still traveling – they’re simply spending less money and staying for a shorter time. The key to surviving and thriving in these times is creativity and innovation when it comes to marketing. The businesses that are making it through and staying successful are learning how to do more with less. They’re using all of their resources, human and otherwise, to find new solutions to their marketing challenges.

There are countless ways to do this, be it through social media, online advertising, finding new niche markets, etc. The key is, traditional budgets and ways of doing business are changing, and it takes new media, new innovations and new ideas to stay afloat in tough economic times. Luckily, this industry features tons of talented and strategic people who are meeting the challenge and staying positive the whole way!

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