• June 2

CM Summit Generates New Ideas for Jennifer Barbee, Inc.

When a boutique interactive agency gets the chance to be part of an innovative and idea driven group like the attendees at the CM Summit this year, we get very excited. It’s a chance to regroup with our peers, talk about what’s new, what’s old, what the trends are and most important. . . what works! The theme of this year’s conference in NYC was just that. . .  simply themed, “What Works? The Case Studies”.  It was all about social media, social presence, marketing with conversations and not closed end messages. It was truly an experience that we took a lot away from. One of the comments made by one of the speakers stuck with us…so true but also a little scary. “The only thing certain in social media is that nothing is ever certain.” For everyone in this industry, the experience and the strategy is key.  No one wants to make an effort and devote hours of work and resources to something that in the end. . .  can’t be shown in a positive light…a case study for how great that effort paid off.

It was all about ROI. . .  Eyeballs. . .  Conversations. . .  Comments. . .  Videos. . .  everything that we are spending our spare time doing. It’s really funny to think about. . .  but I have more conversations online than I do in real life! Our virtual friends are a larger group that our real life friends. Why is that weird to think about?? Maybe in the early 90’s if someone had said just that, we would have thought. . .  are you crazy? Are you in lala land? That’s Star Trek talk!! It’s not. . .  it’s real. . .  and it is THE way to be social.

Check out our Twitter Page. We tweeted live from the conference audience and tried to get all the top trends, highlights and stats from the speakers. You can also check out the blog that highlighted some great points from the conference.

We encourage you to ask us questions. Interact with our team that attended this year’s conference. We are happy to share with you everything we took away and answer any social media questions you have.

Ask Away!! Can’t wait to share with everyone!

Image Source: cnn.com




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About Author

Kristen Cruz

Kristen Cruz, VP, Interactive Strategy at Jennifer Barbee Inc., has eight years experience in online web marketing and strategy in the travel and tourism industry. As a veteran expert in tactical online marketing efforts and behaviors, Kristen’s strategic approach to online marketing transforms typical web marketing tactics to deeply optimized and socially influenced pr and promotional efforts.