Moving Up: Let’s Talk Three

Feel like you’ve mastered Web 2.0?  Now you may have to learn to master Web 3.0. There has been some talk about the possibilities of Web 3.0! Yikes!!  What does this mean for marketers and how will this affect your marketing efforts? To clarify the differences between Web 1, 2 and 3, J. Leigh Brown offers a brief overview of the three in a recent blog post.

Web 1.0: One-way information flow. “Web 1.0 was the Web as an information portal,” Brown says. “Content was owned. … Publishing was static with no interaction.”

Web 2.0: Made popular in ‘04, Web 2.0 consist of information-sharing and collaboration. User generated content, where people consume and contribute to communities, social networks, forums and blogs to create product or services information.

And now…

Web 3.0: Marketing buzzword, or unrealized vision? Made popular in ‘06, Web 3.0 is a work in progress which crosses into several different areas that include semantic web, personalization, intelligent search, and mobility. The vision of Web 3.0 is to make search more personal for the user.

The semantic web is a big issue in itself. It’s  about turning the web into one big database. A database of language that can be read and categorized by a system rather than people.

So what does Web 3.0 mean for marketers? Might this version be better for your site? According to Brown, The best version, she says, is “the one that isn’t a version at all, but the best solution for your site visitors.”

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