• April 29

Mobile Ads Served to Smartphones Spike

Mobile ads are still an untapped area for many marketers, but a new study reported by eMarketer shows that advertisers are definitely jumping on board the smartphone market, with nearly half of mobile ads being served to these devices.

With the rise of iPhones, Droids and other handheld gizmos, advertising is taking major strides along as the new technologies. 45% percent of mobile ads are now served to Smartphones, with 34% served to feature phones and 21% served to connected devices.

Mobile Ads

iPhones currently dominate the ad serving market, but Android phones are making the quickest upward climb, with ad requests rising 72% month over month. This number is likely to continue growing, given the increasing number of cool app and other opportunities for placement.

Click here to read the rest of the info from this study.




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About Author

Hannah Sentenac

With a background in journalism, communications and web strategy/content development, Hannah is a social butterfly at heart, always seeking to redefine and discover new methods of interaction and engagement. Writing is one of her greatest passions, and she enjoys basking in the sunshine of a beautiful beach while coming up with new ideas that will keep her keyboard cranking.