3D – Not Just for Movies Anymore

The world is re-discovering the 3D phenomenon, and in the near future we can expect all things tech to cash in on this hot new trend – from movies to websites to smartphones and beyond.

According to Mashable, a new 3D recording device is set to be released for cell phones this summer. This device will allow average joes to capture 3D video straight from their cells, without the need for expensive equipment. Not to mention Playboy has just announced its plans to create a 3D centerfold.

So what does all this recent 3D buzz mean for the world of the web? With 3D being the latest craze – developers are scrambling to find the best way to integrate it into the internet.

Several companies have formed a working group to build a new standard for browsers entitled WebGL. This standard would allow 3D graphics to be implemented into browsers without the need for any plugins. Implementations are now available in Firefox, Google Chrome, Safari and Opera. While this is still a work-in-progress, WebGL is likely to make 3D websites a much more common phenomenon. Google was originally working on its own standard – O3D, but recently scrapped those plans. Instead, O3D will be available as a library of software to be used on top of WebGL.

So as the nitty gritty details of WebGL are hammered out and the web gets ready for the explosion of 3D – this is the time for marketers to start exploring how they can creatively implement 3D elements into their campaigns and web efforts. Consider a 3D landing page to promote a major giveaway, or a 3D video tour to introduce potential travelers or customers to your destination or organization.

So get those thinking caps ready – 3D is coming soon to a browser near you, and savvy marketers should be the first to jump on utilizing this hot new technology.

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