Twitter Finally Graduates to Making Money with “Promoted Tweets”

We have all been wondering for some time when Twitter execs were going to make money off this gigantic boom in the social media space. That time has finally arrived. Twitter announced early Tuesday that a new business model has been adopted proving to finally graduate Twitter to a money making business. “Promoted Tweets” are what they are calling this new model, leaving marketers and media buyers wondering how close this will resemble similar models with Google Adwords and Yahoo! Search. Well, it’s along the same line as both.

Advertising messages will be brought into users’ Twitter streams aligning similar search results with the ads relativity much like current search ad models do now. According to the FAQ on Twitter’s Blog about the new “Promoted Tweets” model, the first roll out of search will be with some big names in consumer products: Best Buy, Bravo, Red Bull, Sony Pictures, Starbucks and Virgin America. Promoted tweets will be clearly promoted as just that as Google currently does with “Sponsored Links” and Yahoo! with “Sponsored Results”. This model is very similar and will not be anything consumers are not used to seeing as we surf the web and social media. But what is different with “Promoted Tweets” that makes it anything more than what has already been done? We found this response on their blog:

“Since all Promoted Tweets are organic Tweets, there is not a single “ad” in our Promoted Tweets platform that isn’t already an organic part of Twitter. This is distinct from both traditional search advertising and more recent social advertising. Promoted Tweets will also be timely. Like any other Tweet, the connection between you and a Promoted Tweet in real-time provides a powerful means of delivering information relevant to you at the moment.

There is one big difference between a Promoted Tweet and a regular Tweet. Promoted Tweets must meet a higher bar—they must resonate with users. That means if users don’t interact with a Promoted Tweet to allow us to know that the Promoted Tweet is resonating with them, such as replying to it, favoriting it, or Retweeting it, the Promoted Tweet will disappear.”

Read more about this new model here and give us your thoughts here on our blog.

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