Jennifer Barbee, Inc. in the New York Times

Jennifer Barbee Inc. is featured in today’s issue of the New York Times for our work with the Panama City Beach summer campaign and video contest!

The article highlights the innovative methods destinations and travel companies are using to encourage consumers to travel during tough economic times.

“ ‘There’s a lot of destinations that have had a tougher go of it than we have,’ said Dan Rowe, president and chief executive of the Panama City Beach bureau, ‘but it’s tough here.’

‘Demand has not come up to meet an increase in supply’ of hotel and motel rooms, he added, ‘so rates are suffering; there’s deals to be had.’ The campaign for the video contest is from Jennifer Barbee Inc. in Austin, Tex.; it is part of a summer marketing initiative by Ypartnership in Orlando, Fla.’ ”, the article reads.

In addition, the article highlights the new YouTube campaign, where users who upload videos to the massively popular site will see engaging ads inviting them to enter the Panama City Beach video contest. Panama City Beach is one of the only destinations to ever utilize this innovative method of advertising.

The JB Inc. team is extremely proud of its involvement in this campaign! If you haven’t had a chance, check out the Panama City Beach video contest at RealFunContest.com, and play around with the newly launched website at VisitPanamaCityBeach.com.

It’s all about creativity and innovation when it comes to encouraging wary consumers to travel during a recession, but we can do it! Everyone needs a vacation, especially when times are tough.

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