Thank You Google

It never ceases to amaze me how the Web has developed into an absolutely invaluable tool. When I started high school, an email address was the general extent of my Web usage. I certainly didn’t look to the Web for answers to any and all of my questions, as I do now.

Now, anything that crosses my mind, be it a bet, a health issue or the need for marketing research, I go to one place first: Google. Google is the crystal ball of the internet age. And so many other websites now exist to facilitate this “all-knowingness” of the web. Yahoo answers, Wikihow, etc. – all exist for people searching for answers.

What would I do without the treasure trove of the Web? Hard to imagine that in years past, the answer to most questions required a trip to the library and some quality time spent with the encyclopedia. Now, instant gratification is the norm. Granted, there’s clutter out there, and invalid information. But generally, as an astute researcher, it’s a simple task to cross-check your sources and weed out the trash.

Note to all Web researchers: Make sure you double check your information and find additional sources. A recent hoax by an Irish student showed that too often, reporters take information from sources like Wikipedia without double checking that info. The Web, while a superlative tool, should come with a reminder to always check your facts.

Web research is a crucial skill, and one that’s inherent to those of born in the digital age. So thank you, internet, for the vast resources you provide to us as marketers and Web savvy researchers. There is so much time saved and access to so much information that in years past, we never would have seen. It has forever transformed the world, businesses, and our individual lives. We are more educated, more astute and more innovative thanks to the vast expanse of cyberspace.

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