“The days of relying on one source for information are over,” said Jodi Kahn, executive vice president of iVillage, in a statement. “Online peer-to-peer advice on message boards has increasingly become one of the most valuable sources for product recommendations. Marketers cannot afford to overlook this captive audience.”
In a study released by Blogher and iVillage [...]
Yesterday saw the introduction of some major changes to the Facebook we know and love … again. Seems change is inevitable, especially when it comes to the world’s most popular social site!
These new changes may be a little confusing at first, so let us lay some of the details out for you:
1. For Fan Pages, [...]
Change is inevitable, especially when it comes to online social networks. The latest platform to undergo some major changes? Ning. The growing social media site just announced that it’s discontinuing its free services – and laying off close to half of its staff.
Ning has been growing in popularity over the past year, but obviously this [...]
When it comes to a social media program, measuring ROI tends to be one of the most difficult challenges facing organizations. Other than website referrals, how do you REALLY know if you’re Facebook posts or Tweets are driving brand awareness?
Well, polling consumers is one way to go, and a recent study by research from Morpace [...]
Most marketing savvy folks are on Twitter these days, as it’s been widely shown that the popular platform can do wonders for your business or personal venture. But it’s not quite as simple as posting Tweets and walking away – there are a lot of tactics that, when utilized, can drive engagement and earn you [...]
All you Blackberry users out there – good news in the Twittersphere! Blackberry released its official Twitter app yesterday, making a whole lot of users mighty happy. According to the Twitter blog, the app includes the following features:
Real-time BlackBerry push of Twitter direct messages
Camera and photo gallery integration
Browser integration for Tweeting links
Customizable interface for changing [...]
People love blog posts that are chock full of useful information, catchy tidbits & lists galore. When it comes to travel blogs, there are some great ways to create compelling posts that will attract attention and rack up those linkbacks!
So check out our list of the top 10 topics/blog ideas to increase traffic and keep [...]
So many gurus are giving advice about unplugging from the net, facing our web addiction and how we’re so overwhelmed with technology that we aren’t living our lives. Let me share with you a little tale filled with irony. Last night I was looking at this “Internet Rehab” called reStart. Their platform (as with many [...]
An article released yesterday on ClickZ shares with us a confidential email that surfaced from Facebook to ad agencies alerting them to a change in the wording “Become a Fan” seen at the top of pages on Facebook. Word on the “online” street is that the word “Like” will take over the “Fan” language.
Part of [...]
So, I like to think that our blog provides our readers with trends, formal statistics, likes, dislikes and a personal touch. Over the past few months, I hear more and more from industry peers about how to blog in a way that gives a reader the real story from the bloggers point of view without over-doing [...]
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