In addition to those great deals we are all looking for this season, finding the perfect gift for everyone on your list can be equally as challenging. For those internet shoppers who typically research special offers, free shipping and coupon deals, the amount of time they spend looking might be cut shorter this year thanks [...]
This week, DMMI (Destination Management and Marketing Institute) released their “How Social Is Your DMO” rankings for their annual conference, “The Total Experience.” All attending DMOs were ranked, and out of 72 attendees, two JB Inc. clients ranked among the top 20, including the Baton Rouge CVB at number 9 and the Panama City Beach CVB at number 16. Congrats to these cutting-edge destinations!
The hottest topic of ‘09 might just be the explosion of social media across the business and marketing world. Of significant interest to the web world is how businesses are using these sites to raise brand awareness, engage with customers and boost sales. The question is, what else are they doing? In order to accurately assess the effect of social media and how businesses choose to use it, we need the facts.
Looking for higher returning site traffic and brand loyalty? Work on your social networking strategy. According to recent research by ad network Chitika and reported by eMarketer, social sites tend to be far more effective at driving returning traffic to your site than search engines – so brands looking for loyal followers, take heed! Snag ‘em in your social network and you’ll keep ‘em coming back for more.
I am sure everyone heard or read last week about Microsoft’s Bing search deals with Twitter and Facebook. Google fired back almost immediately with their own deal – I am sure there were no surprises here. Google also completed their deal with Twitter and, perhaps more importantly, Google announced a new feature: Social Search.
Google’s [...]
Facebook has taken over…and MySpace has taken a backseat to social media. In a recent study conducted by Experian Hitwise in September, MySpace has taken the biggest dip in visitors but continues to be the number 2 social media site out there. So, our question is, what is the future of MySpace? What are the head marketers [...]
As I mentioned last week Mashable had a web faceoff where they put Twitter and Facebook up against each other in a viral knock down competition and let readers decide which social media network they prefer. While it wasn’t quite as nose to nose as a previous web faceoff they did a few weeks ago, [...]
As I was browsing through Mashable today, I noticed a post that really grabbed my attention! Twitter vs. Facebook; a web faceoff! Interesting, I thought to myself.
Mashable explained that they have had several web faceoffs where they let two popular web apps battle it out via reader vote. To enter, but only one can win [...]
According to Compete, in September both Twitter and Facebook’s growth has come to a standstill.
There is a difference between Facebook and Twitter. Facebook is already huge and there may not be room for growth. But Twitter is smaller with room to grow and has been dubbed the “new SMS”. In September, its unique visitors [...]
SEOmoz, provider of terrific social media measurement tools, has released their Social Media Marketing Guide. Here at JB Inc., we’re always on the lookout for new tools and additional resources to help us extend our reach as effective marketers, and this is good stuff. This guide offers extensive explanations of each and every social media site throughout the web, and how they can best be utilized for marketers.
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