Are Consumers Using QR Codes and are they Really Working?

QR codes….they could quite possibly be the perfect example of knowing what something is, but not knowing what it is called.  In a nutshell, a QR code, or quick response code, is matrix pattern designed with black squares on top of a white background.  These scannable codes typically include some sort of discount or promotion, [...]

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Favoring Retailers Who Get It

As we gear up for what forecasters are calling a very “active holiday season for consumers and retailers”, marketers are left preparing even earlier for the busy season. A major factor for this holiday season and seasons to come will be the ability to make purchases directly from mobile devices. High profile companies like Apple, [...]

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Jennifer Barbee, Inc. on Facebook