Facebook to Introduce Location-Based Check-Ins

Location-based social networking via sites like Foursquare and Gowalla  is one of the most explosive trends to hit the web in the past couple years. These platforms have shown rapid growth, and have been utilized by major agencies and marketing organizations. With everyone jumping on the location-based bandwagon, it’s only natural that Mr. Zuckerberg would [...]

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Lessons Learned from the Muppets’ Viral Genius

So this week, our very own Drew Barbee  introduced me to a fabulous masterpiece, also known as the Muppets YouTube channel. Videos of these world famous puppets earned two Webbys this year, and WOW, did they ever deserve ‘em.
What’s so special about some videos of Kermit, Animal, Grover and all the other characters we’ve seen [...]

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The Horrors of Spam (and I Don’t Mean the Canned Meat)

I don’t know about you, but I am the recipient of a LOT of Spam. In my personal Yahoo email, my Spam folder is constantly full, and sneaky messages always manage to creep their way into my inbox. In my work account via Outlook/Gmail, the filter is a bit better, and most Spam is delivered [...]

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Mobile Ads Served to Smartphones Spike

Mobile ads are still an untapped area for many marketers, but a new study reported by eMarketer shows that advertisers are definitely jumping on board the smartphone market, with nearly half of mobile ads being served to these devices.
With the rise of iPhones, Droids and other handheld gizmos, advertising is taking major strides along as [...]

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Top 5 Ways to Drive Engagement from Your Twitter Followers

Most marketing savvy folks are on Twitter these days, as it’s been widely shown that the popular platform can do wonders for your business or personal venture. But it’s not quite as simple as posting Tweets and walking away – there are a lot of tactics that, when utilized, can drive engagement and earn you [...]

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Blackberry Releases Official Twitter App

All you Blackberry users out there – good news in the Twittersphere! Blackberry released its official Twitter app yesterday, making a whole lot of users mighty happy. According to the Twitter blog, the app includes the following features:

Real-time BlackBerry push of Twitter direct messages
Camera and photo gallery integration
Browser integration for Tweeting links
Customizable interface for changing [...]

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Your Site on the iPad – How Does it Measure Up?

Touchscreens are the future – I don’t think there’s any doubt about that. But the widespread use of this new technology means changes across the board for the way websites are designed & marketed. Using your finger to navigate the web is entirely different than using a mouse.
For marketers, the launch of the iPad will [...]

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Google to Test Lighting-Fast Internet Speeds in a Handful of Communities

Google, master of the internet, is initiating the “Google Fiber” project, designed to bring lightning-fast internet speeds to a small number of communities across the US, and it seems everyone wants in. This project has sparked the interest of a whole host of individuals and civic leaders, with many going to great lengths to get [...]

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Social Gaming for Marketers

Are you one of the millions of Facebook users who spends much of their time planting watermelons or engaging in Mafia wars? If so, you’re part of a growing market of social gaming users.
Even for the non-gamer types, the ease and popularity of Facebook has made social gaming a favorite activity. Farmville is the game [...]

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Boarding Passes via Smartphone

As the proportion of users accessing the internet via smartphone continues to skyrocket, airlines are now the latest travel related organizations to get mobile. United Airlines has become the newest airline to offer paperless boarding passes, straight through your handy iPhone or Blackberry, CNN reports.
This new feature by the airline allows travelers to visit mobile.united.com [...]

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