In the roundup of Superbowl Ads, there were several that caught my eye, and several that fell flat (no pun intended – I loved Betty White’s tackle!).
One of the standouts (for good or bad) was the Dodge Charger campaign. Since Superbowl Sunday, I’ve seen this ad at least a dozen additional times. And every time, [...]
Today is Elvis’ 75th birthday. Or would be, if the ill-fated legend hadn’t died tragically at the age of 42, so many years ago. Elvis presents a truly fascinating case study, as some might argue he’s even more popular in death than he was in life. Few other figures throughout history have so captivated the [...]
Once upon a time, there was a web site that never changed. The creation of this web site was easy; build it in a way that takes the hassle of updates and keeping up with outdated content away. So, the content was written in a way that would never become out of date, the message [...]
If you’ve been putting this off because it just doesn’t seem we should already be planning for 2010, then your time is up. 2010 is around the corner and it’s really time to finalize that plan. Ideally a marketing or media plan should be developed, discussed and finalized with your group BEFORE 2010 actually starts. [...]
Everyone has a niche. Whatever your talent, story or special skills, there’s a group of people out there who want to hear what you have to say. Proof positive – some of YouTube’s most eternally popular videos involve makeup application tips by amateur girls. Surprised?
Sometimes you have to think about the way you market much like the way you clean. There are “surface” marketers…the ones who dust the surface of your web site with optimization, post information to your social sites once every week or so and the kind that feel once they’ve swept through the bare essentials that [...]
Everyone is moved by art. Now, granted – not everyone looks at a Van Gogh and feels a kindred kinship with the tortured artist. And, I’m not talking Opera snobs, I’m talking about an art form that moves you. For me, it’s the Digital Canvas. To us, the internet is like clay waiting to be molded into a collaborative vision that us net junkies only see in our minds. Let me take you there.
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