Love, Hate and Jealousy: Marketers Playground

We talk so much about how marketing and advertising has become authentic and real.  In reality (excuse the play on words), marketers have just gotten more in tune with the hot buttons that fuel our human desires.  With the uprising of social media, it’s not an us and them – it’s a “we”.  As marketers [...]

More



How to Monitor Your Brand’s Online Reputation – for Free

When it comes to your brand, nothing is more crucial than knowing what people are saying online. Online avenues are the word of mouth of the 21st century, and you need to be aware of the chatter in cyberspace so you can respond accordingly.
With that in mind, there are plenty of free online tools you [...]

More



Why Crisis Plans are Needed…No Matter What

For the fifth straight day, European travelers are suffering in airports all over the world. Not because of what anyone would have deemed a crisis situation in a well thought out plan, but because of a sudden volcanic eruption in Iceland that no one could have predicted.
Crisis plans are put together for times when the [...]

More



Leave Link Building Behind?

I had someone ask me last week if it was still important to build links to their web site or was that a tired, old method. I could see where this would come from because it’s not as popular a topic this year as it was five years ago but it’s still just as important.
To [...]

More



Have We Gone Identity Mad?

Love the song “Grace Kelly” by Mika. “I can brown, I can be blue, I can be violet sky.  I can be hurtful, I can be purple,  I can be anything you like.”  And it made me think of how we behave in our campaigns online.  I see so much of, “I can be what [...]

More



Dodge’s “Man’s Last Stand” Campaign

Dodge Charger

In the roundup of Superbowl Ads, there were several that caught my eye, and several that fell flat (no pun intended – I loved Betty White’s tackle!).
One of the standouts (for good or bad) was the Dodge Charger campaign. Since Superbowl Sunday, I’ve seen this ad at least a dozen additional times. And every time, [...]

More



What Makes a Legend?

Elvis

Today is Elvis’ 75th birthday. Or would be, if the ill-fated legend hadn’t died tragically at the age of 42, so many years ago. Elvis presents a truly fascinating case study, as some might argue he’s even more popular in death than he was in life. Few other figures throughout history have so captivated the [...]

More



The Story of the Web Site That Never Changed…

PCB

Once upon a time, there was a web site that never changed. The creation of this web site was easy; build it in a way that takes the hassle of updates and keeping up with outdated content away. So, the content was written in a way that would never become out of date, the message [...]

More



It’s Time to Finish that Plan for 2010

2010-calendar-main

If you’ve been putting this off because it just doesn’t seem we should already be planning for 2010, then your time is up. 2010 is around the corner and it’s really time to finalize that plan. Ideally a marketing or media plan should be developed, discussed and finalized with your group BEFORE 2010 actually starts. [...]

More



A Niche for Everything and Everything in a Niche

Everyone has a niche. Whatever your talent, story or special skills, there’s a group of people out there who want to hear what you have to say. Proof positive – some of YouTube’s most eternally popular videos involve makeup application tips by amateur girls. Surprised?

More



Page 1 of 212»
Jennifer Barbee, Inc. on Facebook