Giveaway, sweepstakes, raffle, drawing…there are many words to describe the act of enticement to ones product or brand. Many companies offer a giveaway as a strategy to get more attention to their message. Freebies are always nice and consumers love the chance to win something but if you want to keep them looking after you [...]
Jennifer Barbee, Inc. has long been described as an interactive powerhouse. We’re taking the power behind our successful interactive programs and putting it to even better use allowing almost any size business to take advantage of our team’s deep knowledge and understanding of web marketing and what it takes to make a strategy truly “successful”.
We’re [...]
As we come back to our offices after the Labor Day weekend, there is a different mind-set than the one we left with. Summer is over and Fall is fast approaching. It’s a good thing this TX weather has decided to follow suit or this transition would be more difficult than it should be. [...]
As we prepare for another school year, we can rest assured that our schools and teachers will be finding even more ways this year to bring technology into the classrooms. It’s an even more exciting process when students and involved parents alike can take even more away from an assignment using technology [...]
Millward Brown’s Brandz 2011, Top 100 Most Valuable Brands was released and the results are quite interesting. Most notably Apple swings to the top with an 84% increase from 2010, edging out Google. The biggest mover for the year: Facebook, rising to number 35 with a 246% increase from 2010.
Top Ten are as follows:
Apple
Google
IBM
McDonald’s
Microsoft
Coca-Cola
AT&T
Marlboro
China Mobile
GE
Download [...]
We talk so much about how marketing and advertising has become authentic and real. In reality (excuse the play on words), marketers have just gotten more in tune with the hot buttons that fuel our human desires. With the uprising of social media, it’s not an us and them – it’s a “we”. As marketers [...]
When it comes to your brand, nothing is more crucial than knowing what people are saying online. Online avenues are the word of mouth of the 21st century, and you need to be aware of the chatter in cyberspace so you can respond accordingly.
With that in mind, there are plenty of free online tools you [...]
For the fifth straight day, European travelers are suffering in airports all over the world. Not because of what anyone would have deemed a crisis situation in a well thought out plan, but because of a sudden volcanic eruption in Iceland that no one could have predicted.
Crisis plans are put together for times when the [...]
I had someone ask me last week if it was still important to build links to their web site or was that a tired, old method. I could see where this would come from because it’s not as popular a topic this year as it was five years ago but it’s still just as important.
To [...]
Love the song “Grace Kelly” by Mika. “I can brown, I can be blue, I can be violet sky. I can be hurtful, I can be purple, I can be anything you like.” And it made me think of how we behave in our campaigns online. I see so much of, “I can be what [...]
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