When you think of coupons – what pops into your head? Moms clipping neatly from the Sunday paper? Well, these aren’t your momma’s coupons anymore. A new study shows that as people continue to cut down their spending during a recession economy, coupons of all kinds are reigning supreme among consumers.
Contrary to popular opinion – click through rate is not the end all, be all when it comes to measuring a successful online campaign. With today’s rich media, video and social media ads, there are countless other ways a user can engage with and be affected by ads that don’t necessarily involve clicks.
A new debate is rising in the art and media world over the use of Photoshop technology to change the look of images. What sparked this debate? Some politicians in France are clamoring for a law that would force all retouched images to be labeled as such. But not everyone in on board with the idea, and it’s raising issues about the use of Photoshop and the artistic license of photographers and advertisers.
We see it in so many media plans, it’s almost a red alert if it’s not in there. “Skew Women” is and has been an important tactic to reaching and converting online business. Studies show that women are more likely to make the ultimate online buying decisions and are the primary online consumer. But, a [...]
Ever wonder who’s behind the clicks? With all the big numbers media companies and interactive agencies throw at you, do you ever stop to think – who are the individuals making their mouses work? When they came to the site, what were these people doing? What did my advertising interrupt?
Developing effective online advertising is a job that requires creativity, innovation and a grasp on data & analytics. After all, tracking these campaigns is crucial when it comes to determining ROI. Now, Disney is using science to track user behavior at an even deeper level.
Creating campaigns in silos shouldn’t be an issue any longer but it is. With so much technology and tracking ability, one would assume that digital, being the strongest and most easily tracked marketing tactic out there, would prevent this from continuing…but it hasn’t. More marketers are being faced with organizations that still don’t understand how [...]
Representing an organization on line can be a daunting task – well, in the beginning, anyway. PR is one of those areas where hard work really does pay off in the long-run. Of course, PR isn’t the same anymore. With the increased interactivity of the web and the ever growing popularity of social networks, information travels faster than ever before. Ensuring you take into consideration is essential to the success of any PR/marketing campaign.
Last week, Businessweek.com published an article discussing why now is the right time to advertise on TV, the Internet and Radio. Citing that media companies are just looking to survive right now, being quite willing to negotiate rates and terms.
Prime-time TV spots are selling today for 25% less than what they were selling for just [...]
Today was a very productive day for marketers in NYC at the Search Engine Strategies Conference. Just covered from the breakout sessions we could get to today (there were 6 every hour): Mobile Marketing Strategy for the Future, Twitter Tools and Using Twitter as a Marketing Tool, Video Marketing for Tomorrow, Branding in Social Networks, [...]
apple blogging blog marketing branding destination marketing digital media facebook facebook users google health and wellness hulu integrated strategies internet marketing Internet Technologies ipad ipad reviews iphone jb inc jennifer barbee jennifer barbee blog jennifer barbee inc jennifer barbee social marketing jennifer barbee social media marketing mashable media mobile myspace online advertising online marketing online media Online Media & Advertising Online Media & Advertising search engines SEO smartphones Social Marketing social media social networking technology travel Twitter web 2.0 wellness youtube
WP Cumulus Flash tag cloud by Roy Tanck and Luke Morton requires Flash Player 9 or better.
RSS
EMAIL
TWITTER
FACEBOOK
LINKEDIN
YOUTUBE